What is a major communications school?
Companies are constantly looking for the best talent to meet their specific communication needs. The leading communications schools offer specialised courses tailored to the communications profession. These state-recognised institutions help students to understand and master communications operations.
The skills acquired will be essential for working in the public relations, advertising and events sectors, etc. Some communication schools offer both continuing education and/or work-linked training. In the latter case, students alternate classes at school with practical periods in companies. In this way, they prepare to enter professional life in the profession even before obtaining their diploma.
Ranking of communication schools according to Le Figaro Etudiant – 2024
In June 2024, Le Figaro Etudiant published its first list of the best French communications schools.
This type of ranking, usually reserved for generalist schools (business, management, etc…) or universities, finally provides a clear and independent view of the hierarchy of schools specialising in communications, such as Sup de Pub.
In fact, not counting the schools outside Parcoursup, which include Sup de Pub, there are over 1,500 courses (both public and private): it’s hard to find your way around, and even harder to choose a course from all the options on offer to future students!
Figaro Etudiant ‘s methodology for compiling this ranking is based on four pillars: recognition of diplomas by the State (Sup de Pub offers 7 recognised titles, more than any other school in the category), professional integration (a Qualimétrie study shows that 97% of Sup de Pub graduates from the class of 2022 find a job within six months of their studies), recognition by communications professionals (Sup de Pub students and alumni are highly commended in various national and international awards), and international openness (Sup de Pub offers a number of programmes open to international students in3rd or 4th year).
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What are the criteria for ranking the best communications schools?
Ranking of communications schools by degree
Communication schools offer courses based on the LMD system. Hence the importance of ranking these institutions according to the degree awarded. Eduniversal has looked at key criteria such as the reputation of the course and the salaries of graduates.
- Ranking of major communications schools offering bachelor’s degrees
Here is the ranking of the top 3 communication schools:
- CELSA Sorbonne Université came top with its specialised degree in ‘Companies and Institutions’;
- ISTC (Institut des Stratégies et Techniques de Communication) comes second with its degree in economics;
- CELSA Sorbonne Université ‘s specialist “Media” degree closes the podium.
Other major communications schools in the top 10 include :
- Sup de Pub for its Bachelor’s degree in Brand Communication;
- ESGCI for its bachelor’s degree in event communication;
- ISCOM for its “Grande École de Communication” programme;
- IFP for its information and communication degree;
- ESP for its bachelor’s degree in communication and advertising;
- Audencia SciencesCom for its Bachelor’s degree in Communication & Media;
- EFAP for its “Grande École de Communication” programme.
- Ranking of the major communications schools offering masters degrees
This time,Université Paris Dauphine (PSL) tops the ranking for its Master in Marketing Communication. It is followed by NEOMA Business School with its Master in Corporate Communication. CELSA Sorbonne Université closes the podium once again (Master 2 professionnel Communication Le Magistère). Behind this top 3 are a number of other leading communication schools, including IAE Aix-Marseille Graduate School of Management, Université Panthéon-Assas (Paris II) and TBS Business School.
Ranking of communications schools according to students
Based on feedback from outgoing students, here is our list of the top communication schools. The best-rated institutions are : CELSA, Université Paris Dauphine-PSL, EFAP, ISCOM, SUP’DE COM and Sup de Pub. These communication schools were evaluated on the basis of their teaching methods, prestige and employability.
Ranking of communication schools according to professional integration
The following result has been compiled using official statistics from the French Ministry of Education. Factors taken into account include :
- the proportion of stable jobs ;
- the proportion of full-time jobs ;
- the proportion of managerial jobs ;
- the employment rate ;
- monthly salary.
The top 3 places go to Université Paris 4 Sorbonne, where the average salary of graduating students is estimated at €2,250. Amiens-Picardie Jules Verne University and Paris-Est Marne La Vallée University close the podium. Graduates from these institutions earn an average of €2,100 per month. The employment rate and proportion of jobs at these top communications schools is close to 90%.
Other communication schools in the top 5 include Paris 3 – Sorbonne Nouvelle and Paris 13 Paris Nord.
How do you choose a communications school?
To find the best communications school, it is advisable to study certain factors in detail. This is particularly true of the degrees on offer. It all depends on the student’s career goals and budget. Communication courses in particular require solid skills if you want to work for the big multinationals. With this in mind, it is also advisable to choose the training method carefully (continuing or sandwich course).
The top communication schools have a large network of partner companies. It is important to find out more about this aspect in order to prepare your communication career plan as effectively as possible. Finally, you should choose your institution according to its geographical location (in the city, ease of transport, student accommodation, student life on campus, etc.).
What is the best Sup de Pub master’s in communication?
According toEdUniversal‘s 2022 Masters and MBA rankings, the Sup de Pub communications school is in 12th place. The programme in question is the specialised MBA SP5 Management and Production of Digital Media. This course introduces students to the world of digital communication and the challenges it poses for business development.