How do you create a marketing strategy?

In a nutshell:

Marketing strategy:

It’s the perfect way to promote a brand.
This involves studying the customer base, the market and the competition.
Is taught in communication and/or advertising schools.
Created on the basis of precise studies and analyses.

What is a marketing strategy?

Marketing strategy is the sum total of all the operations undertaken to develop a company and/or a brand. From analysis to the development of a plan and its execution, it’s all part of the marketing strategy. It is an important part of the B2B prospecting strategy.

If you want to master marketing strategy, you need to be trained in marketing first. That said, if you want to promote a brand, you can also acquire the necessary skills at a communications or advertising school.

At Supdepub, you can choose to specialise in Brand Strategy in your^3rd year. For your^4th year, you can opt for communication and graphic design. If you’re ambitious and want to make your brand known internationally, you can choose to studyinternational brand strategy & marketing.

For more information on the programmes available for mastering marketing strategy, please consult the FAQ section of the site.

How do you create a marketing strategy for your brand?

If you want to create a marketing strategy for your brand, you need to follow these steps.

you need to define your brand’s strengths. These can be its intrinsic values and its plus points compared with other brands;
you need to take account of its weaknesses. You need to list everything that could hinder its development;
you need to look at the potential opportunities around the brand and find ways of promoting it;
you need to consider the various threats. Most often these are competition and market trends.

How do you define your marketing objectives?

If you want to become an expert in developing an effective marketing strategy, you need to determine its objectives. To do this, you need to define your brand’s priorities. These are the ones you need to emphasise in particular by promoting them. Normally, you should always base your strategy on your customers’ needs and preferences.

How do you analyse the market and competitors?

These days, there are various ways of analysing the market and competitors. Whether you’re looking to develop a business or a brand, it’s important to conduct a survey. You can use digital tools and the web to do this. It’s also important to listen to your customers while keeping an eye on the competition.

How can you define your customer profile to target them effectively?

To develop your business or your brand, it is essential to define your customers’ profile in order to target them more effectively. With this in mind, you need to be attentive to their reactions to your products. Among other things, be open to any feedback and/or comments that customers leave on the various social networks. Also, listen to their needs.

How do you set up an action plan and stick to it?

To succeed in your project to raise awareness of your brand or your company, prior analysis is essential. You need to study your potential customers and market trends. You also need to think in the long term to ensure that your project and/or your investments are sustainable.

That said, the best way to stick to it is to draw up a plan and set yourself goals. It’s also very effective to set yourself a time limit for achieving small goals, and to keep doing this until you succeed.

Conclusion

In short, marketing strategy is applicable to all kinds of activities. It is imperative for promoting a brand and making it known in the marketplace. Marketing strategy always involves analysing customer needs, the competition and market trends. This gives you the opportunity to adjust your objectives and action plans.