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How do you analyse a brand strategy?

Are you a creative thinker who has mastered the art of communicating in a variety of ways? Are you also a strategist with excellent analytical skills? You’ve got everything you need for a career in advertising. To help you stand out from the crowd, find out how to analyse a brand strategy.

To sum up:

Brand strategy:

  • This involves enhancing the brand’s image to show it off to best advantage.
  • A truly effective marketing strategy.
  • Helps you stand out from the competition.
  • Needs a lot of creativity and a great sense of communication.
  • Is taught in advertising schools.

How do you analyse a brand strategy?

If your role in a company is to analyse brand strategy, there are some important points to bear in mind.

Brand reputation

First, you need to assess the brand’s reputation. Does it have a powerful image? Do consumers have trouble remembering it? These are the details that will enable you to position the brand in relation to competing brands.

You then have an idea of its place in the market. This means you can react appropriately to raise its profile with consumers.

The evolution of the brand

As a brand manager or brand strategy professional, it is also your role to study the evolution of your brand. To do this, you need to know its history and see how it has developed over the years. That’s how you can establish how to build customer loyalty over the long term.

The brand’s objectives

Knowing your brand’s objectives is part of analysing a brand strategy. It is on the basis of these that you can suggest whether or not to determine new ones or develop new techniques to achieve them.

What the brand inspires in customers

If you’re in charge of analysing a brand strategy, it’s essential to study how the brand inspires customers. To do this, you can use surveys on social networks or simply rely on consumer feedback. This is essential if you are to maintain customer loyalty and find new customers for the brand.

What are the brand’s intrinsic values?

As the person responsible for the strategic analysis of a brand, you need to know its intrinsic values. If you want to develop a good brand, it is essential that it has a story. Otherwise, it’s up to you to create it. Next, you need to clearly define its objectives. This is what will give it its personality, something that will set it apart from others on the market.

The visual identity of the brand you want to promote needs to be well thought out. These days, customers attach a great deal of importance to this detail. If it’s relevant and effective, that’s what will make them choose your brand over another.

How do you communicate the brand?

You can use several tools to communicate your brand, and this is precisely what advertising schools like Supdepub teach you. In particular, you need to focus on the logo and the slogan. The graphic charter is also an important part of the brand strategy, as it will determine the brand’s visual identity.

How does the brand communicate its values via the different communication channels?

With the evolution of technology and digital, you need to know how to use the different tools available to promote your brand. With existing communication channels, you should try to make good use of the latest and most widely used. Among other things, promote the brand via social networks to target a larger number of customers.

How do brands define their strategies?

To define their strategies, brands can choose to develop their own strategies or call on the services of a professional. This is usually a branding expert or brand manager. Join Supdepub if you want to take your career in this direction.

To learn how to analyse a brand strategy and promote it effectively, choose from the programmes available. For example, you can study communication and graphic design. For more information on the programmes and admission procedures, go to the FAQ section of our site.

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