How can I learn about digital marketing?

Digital marketing is a vast field. Many companies launch themselves into this field without having the slightest idea of what they are up against. Often, their failure is planned. Digital marketing books and courses are available, as are online campaigns, but that’s not enough. So how do you go about training in digital marketing? This article will help you choose the right course for your objectives.

how to train for the digital marketing sector

You can find digital marketing training courses in many different types of establishments. These range from schools specialising in IT or communications to colleges dedicated to marketing professions. You can also take digital marketing courses as part of your university course, if you are a student.

Schools specialising in digital marketing are the ideal solution for those who want to train in the digital marketing sector (web or e-commerce marketing, web programmers, community managers, SEO and SEA). However, not all digital marketing courses are created equal. We advise you to check the entry requirements carefully, as well as the level and quality of the courses offered by the establishment.

Digital marketing training at your business school is also an interesting solution. Business schools often offer high added value courses. The courses offered by these schools are sometimes more specialised, because they enable you to discover marketing in its entirety.

In digital marketing courses, you’ll find courses that will give you skills in online sales and marketing strategy, as well as in creating websites and blogs. You can also choose more academic courses, such as e-commerce courses or courses in digital marketing professions.

Digital marketing courses are essential for anyone who wants to get closer to the world of digital marketing. We advise you to find courses that suit you and your objectives.

why train in digital marketing?

The role of digital marketing is central to any business. Digital communication has a direct impact on a company’s growth. Developing your knowledge in the field of digital marketing is therefore essential. You’ll have a better chance of finding a job in a company if you take a course specialising in digital marketing.

Digital marketing training is a long course (from 2 years to several years). It enables students to acquire knowledge in the fields of marketing, IT and new technologies. The aim is to communicate and sell more effectively. Although digital marketing training is not compulsory to become a marketer, it is recommended. If you want to stand up to the competition, online visibility is essential.

can you learn about digital marketing at university?

Few universities offer specialised courses in digital marketing. However, students can take courses closely related to digital marketing. They can opt for a licence pro or a BUT. They can then continue their studies at a communications or business school. The course requires a good grounding in marketing and IT (programming, computer languages).

How can I learn about digital marketing at business school or communications school?

Business schools offer short courses (from 1st to 2nd cycle) in digital marketing. Digital marketing courses at business schools take two years.

Then, to continue their training, students can specialise in digital marketing throughout their professional life.

Communications schools also offer courses in digital marketing and e-marketing.

These courses are very much in demand. In fact, communication schools such as Sup de pub offer specialised courses. Students can study digital communication from the first year and continue through to the ^5th year.

Most courses offered by schools specialising in digital marketing can be taken on a sandwich course. This training enables students to gain professional experience in the field of digital marketing and to get a more concrete view of the profession. Students are more aware of the practical side of digital marketing.

How can I join Sup de Pub to learn about digital marketing?

Admission to Sup de Pub is by competitive examination. All you have to do is send your application online to our school. You must emphasise your qualities and your motivation to join the school. Your application must include a school leaving certificate, a covering letter and a CV. For the SP1, a CV is not compulsory. Contact our admissions officer for more information.

What course should I choose at Sup de Pub to learn about digital marketing?

Digital marketing is a fast-moving field. At Sup de Pub, students can choose a course in digital communication. In this course, they will learn all aspects of digital communication and marketing. The course lasts 5 years. At the end of the course, they will be awarded a level 7 RNCP certificate.