Find your communications work-study placement

What is a sandwich course in communications?

What does a sandwich course involve?

As the name suggests, work-linked training involves combining time spent on the course with time spent on the job. The pace varies from one establishment to another, but work-linked training allows students to apply the knowledge they have acquired on the course to real-life situations. In this way, they can learn, gain experience and really find out if their chosen field is right for them. Alternating between courses and companies is not always easy, and the timetable can be demanding for students, but it is an enriching and professionalising experience.

What types of work-linked training contract are there?

These days, more and more companies are recruiting students for work-linked courses in communications. There are two types of work-linked training contract. The professionalisation contract is aimed at non-graduates and jobseekers. It enables them to acquire a professional qualification. Apprenticeship contracts, on the other hand, concern the majority of higher education students.

What are the advantages of a work-study programme in communications?

Students opting for a work-linked training course in communications benefit from a number of advantages:

the student’s host company finances his or her training;
participants improve their professional experience in the field;
At the same time, students benefit from theoretical knowledge that is essential to understanding the profession;
Students on work-study contracts are paid according to their age and the year in which they work-study;
the opportunity to take up a position with the host company at the end of the work-study course in communications.

Where can I do a work-study placement in communications?

Doing a work-study placement in communications with an advertiser

This is a company that invests in communications (marketing, public relations, events, etc.). The advertiser may offer a work-study placement with an agency or internally.

By way of illustration, an apprenticeship in communications with an advertiser allows students to work in a variety of media, helping to broaden their communications skills. Major groups such as La Poste, Radio France, Axa, EDF and Total regularly offer apprenticeships in communications.

Doing a work-study placement in a communications agency

The agency supports its client (the advertiser) in campaigning for its products and services. The work-study student suggests appropriate solutions to the company’s communication problems. It should be noted, however, that joining an agency requires a certain amount of inventiveness. Despite this, the diversity of the projects and clients encountered make the agency a great place to learn. One thing’s for sure: you won’t get bored in a communications agency!

Doing a communications work placement in an advertising agency

An advertising agency specialises in sellingadvertising space to promote a brand. These companies also take on work-linked communication students. These students learn to hone their commercial skills for their future careers. These companies include Bolorre, Pages Jaunes, Lagardere and Mediavision.

How do you find a work-study placement in communications?

There are several official websites where you can find out more about work-linked training in communications. These include Pôle Emploi. This platform is known for offering a wide range of jobs to unemployed people. The offers include work-study contracts. The same applies to other sites such as Le Portail de l’Alternance, La Bonne Alternance and L’Apec for executives. These sites regularly offer work-linked training jobs in various sectors.

Communication work-study opportunities

Companies offering work-study communication placements generally recruit :

communication officers ;
media planner ;
community manager ;
event project managers ;
motion design project managers ;
interactive design project managers.

How do you write a cover letter to find a company offering work-linked training?

A few practical tips for drafting

To succeed in securing a work-linked training contract, you need to write a well-written covering letter. In particular, this document enables the employer to judge the applicant’s level of seriousness and professionalism. In it, the applicant explains the assets he or she can bring to bear to improve the company’s communication strategy.

As a future communications professional, it’s important to look after the visual aspect of your application. Take particular care with the layout of your CV and covering letter, and make sure that they both contain clear information. In addition, don’t hesitate to specify your work-linked training arrangements in your covering letter (length of work-linked training, school/company rhythm). Once you’ve written your cover letter, remember to proofread it to check for grammatical errors. All that’s left to do is send it in PDF format by email or directly to the agency in paper format.

Is it possible to do a communications work placement in Paris?

Sup de Pub offers a work-linked communications course for those wishing to study in Paris. This programme is designed for fourth and fifth year students as part of their Master’s degree. It is also an opportunity for students to join some of the biggest communications companies in the capital.

Is it possible to do a communications work-study course in Lyon?

The Sup de Pub campus in Lyon also offers work-study courses in communication. The school is just a few minutes from Place Bellecour. This is where the city’s biggest businesses are located. The city is home to an average of 1,500 companies. More than 130,000 students follow work-linked training courses here.

Is it possible to repeat a work-linked training course in communications in Bordeaux?

Sup de Pub also has a campus in Bordeaux. The work-linked communication course is designed for those wishing to join a company on site. The campus is just 5 minutes from the city centre. What’s more, there are plenty of opportunities in this region for work placements, sandwich courses and permanent contracts.