What is a UX designer?
A UX designer is a digital expert who works to improve the user experience on a given site. When designing a digital product, they study the behaviour and psychology of users in order to understand them. Based on the results, he or she highlights their needs. They can then develop solutions to make the tool both functional and enjoyable for them.
His field focuses on the human factor. In fact, the term user experience encompasses the emotional and mental responses of an individual when interacting with a product. He generally works for e-commerce sites. They can be employed by major brands and companies in all sectors undergoing digital development.
The UX designer ensures that navigation on the sales site is smooth and pleasant. They study and design practical options that can facilitate the act of buying. This gives them the power to improve the conversion rate. They master the basics of design and have a sense of beauty. This helps them to think about the visual aspect of the interface while integrating the necessary functionalities.
Their work mainly involves creating prototypes before the final product is developed. This is not to be confused with a UI designer, who only deals with the visual design of interfaces.
What are the tasks of a UX designer?
The UX designer is responsible for the ergonomics of the site. He chooses the various functions to be added based on the needs of the users he has studied beforehand. Thanks to their work, the product’s appearance is more user-friendly and intuitive. They take charge of the overall design of a product. To do this, he takes into account many elements, such as :
- his employer’s commercial objectives;
- brand image ;
- communication and marketing strategies ;
- the needs of users and target groups;
- Internet user behaviour and consumption patterns;
- competitors’ products ;
- market developments ;
- the overall aesthetics of the site.
His areas of expertise include logistics, marketing and project management. The UX design expert works closely with several teams, in particular the communications branch and the creative team.
A UX designer also has the task of getting to know his target audience in detail. The aim is to find out what obstacles they might encounter when using the product. They must also plan action plans to resolve these problems. They propose mock-ups that highlight functionalities that are easy to understand and use.
Its missions are to make it easier for visitors to navigate, but above all to encourage them to buy. They increase a brand’s visibility and boost sales.
Why become a UX designer?
These days, many students naturally gravitate towards the digital professions. UX design is one of the creative fields that attracts them. Working in this field offers you many advantages and opportunities. Your career can develop rapidly. If you’re passionate about technology and digital, this is a profession in which you’ll be able to flourish.
You’ll be working with lots of different people in lots of different areas. It’s an enriching experience. What’s more, this job can be done anywhere in the world.
A UX designer is highly sought-after by companies of all sizes. His or her skills and talents justify a fairly high salary. This profession also offers attractive career prospects. They can become Information Architects or Web Project Directors.
How much does a UX designer earn?
The average monthly income of a user UX designer varies between €2,600 and €3,500. This can rise to €5,000 for senior profiles. Of course, it all depends on the size and reputation of the company.
What studies do I need to do to become a UX designer?
It is therefore important to study in line with the demands of this profession. Sup de pub is a leading advertising school that provides training in this sector. It’s the best choice of school if you want to build a successful career as a UX designer.
We offer the SP4/SP5 UX & experiential strategy programme. This is a two-year sandwich course, accessible from Bac+3. This course introduces you to the understanding of human behaviour and teaches you how to solve problems. At the end of the course, you’ll be awarded a level 7 RNCP qualification.