What is a product owner?
The profession of Design Product Owner has only recently arrived in Europe. It is currently being rolled out. They are first and foremost designers. They are also orchestral conductors who manage several teams. Their other areas of involvement are marketing and development.
This IT technician designs digital tools to support business development. This includes websites, applications, management software and performance monitoring software. They ensure that these tools are as effective as they are beautiful. He is particularly interested in the ergonomics of the interface and its balance. He ensures that the user experience remains fluid and pleasant.
Its work has a positive impact on an organisation’s turnover. It brings in new markets and attracts potential customers. To maximise the success of their projects, they monitor and study the market to identify trends and new developments.
The Design product owner sets up the Web project from A to Z. He determines the essential stages and the necessary timeframe. They are also known as digital project managers, web project managers or IT project managers. They liaise between the customer and the technical teams.
He identifies the client’s needs and expectations and communicates the product vision to his team. He supervises all stages of development and adjusts the result in line with the customer’s requirements.
To do his job, he has technical skills in marketing and web development. They have a perfect command of Agile / Scrum methodologies. They are organised and responsive.
What are the tasks of the product owner?
The tasks of the Design product owner are still little known. Although they largely involve team management and development, they are also entrusted with other tasks. These include:
- monitoring the market in the profession concerned to keep abreast of new developments;
- identifying the client’s needs ;
- defining the product’s targets so that the final product can be adapted;
- the project set-up, including deadline and budget;
- Briefing teams on project requirements;
- setting up a schedule of deliverables and tests;
- managing technical constraints and providing solutions to developers;
- managing customer comments and criticisms and passing them on to the relevant teams;
- drawing up a backlog to categorise tasks;
- establishing a stock of user stories to monitor progress and facilitate continuity;
- managing the imposed budget and deadlines ;
- argumentation if there are overruns.
Why become a product owner?
If you are still hesitating about choosing this career, here are the advantages. Firstly, it’s a new profession in Europe. This means that it will become increasingly popular. What’s more, it plays a significant role in developing companies’ sales. This will certainly encourage their interest.
Secondly, this agent is very versatile. Their tasks range from development to project and team management. In other words, your days are unlikely to be the same if you choose this profession. It’s more fulfilling than working as a developer in front of a computer all the time.
Last but not least, this job can lead to a number of senior positions. You can become a Scrum Master or Product Manager. There is also the possibility of co-founding a start-up.
How much does a product owner earn?
As a Design Product Owner, you can live comfortably on a rewarding salary. A beginner can earn between €40,000 and €45,000 gross per year. This is equivalent to around €3,500 per month. An experienced profile will earn up to €65,000 a year, or more than €5,000 a month.
What studies do you need to do to become a product owner?
If you want to work in this field in the future, you’ll need a 5-year degree in digital marketing. Our Sup de pub advertising school suggests the following specialisations:
- UI & Digital Design ;
- Users & Data Marketing ;
- Marketing innovation & new business ;
- SP5 Digital Marketing, Innovation & Start-up Project.
You can join with a bac+4 or bac+5. The sandwich course is perfect for those who want to juggle study and work. At the end of your studies, you’ll be awarded a level 7 RNCP qualification.