What is a web ergonomist?
What is web ergonomics ? It is the way in which an interface is presented to users, with a view to making it easier and more pleasant to use. Web ergonomics is the guarantee of comfort and security when using a site or application.
The web ergonomist is there to ensure that the interface is ergonomic, i.e. that it is intuitive. His role is above all to detect the real expectations of users, in order to adapt the interface to these expectations.
This digital professional must ensure that the website in question is easy to use. This applies whether the visitor is using a computer, tablet, smartphone or any other connected device. Just as a developer takes care of the functional side of the site, a web ergonomist takes care of the aesthetic side and the fluidity of the site.
What are the tasks of a web ergonomist?
The main task of a web ergonomist is to ensure the user experience. They must ensure that every visitor to the site understands the interface effortlessly, so that they can use it without difficulty. In this way, the ergonomist plays an active role in turning visitors into prospects, and then into customers.
It also ensures customer loyalty and raises the company’s profile in the eyes of the public. What’s more, having a site that’s fluid and easy to use is a way of getting ahead of the competition. To achieve this, the web ergonomist must carry out the following tasks:
- identify user needs and expectations;
- design and improve an interface that meets these expectations;
- optimise the fluidity of the site or mobile application;
- create a clear, well-structured, well-organised and easy-to-use interface;
- highlight elements that encourage users to take action, without overloading the page.
Why become a web ergonomist?
If you work as a web ergonomist for a company, you’ll be part of the team developing its website. Your role in the team is to identify the behaviours of web users, and to adapt the presentation of the site to these behaviours.
It’s a complex job, because you have to be both a commercial and an artistic manager. However, if you find that being a web ergonomist is an exciting job, you’ll easily find your way into this field. The most successful web ergonomists choose to become web ergonomists in order to join a constantly evolving sector.
What’s more, the pay is very good for a web ergonomist. What’s more, there are interesting career prospects if you choose this path. For example, you can become a web project manager or an artistic director if you wish.
How much does a web ergonomist earn?
The salary of a web ergonomist will largely depend on the size of the company that hires them. This digital professional will also earn more if he or she works in the Ile-de-France region or abroad.
If you want to make a good living from this web profession, consider upgrading your skills with a professional training course. That way, you can earn a gross monthly salary of €2,500 at the start of your career. That works out at around €30,000 gross per year. A senior web ergonomist can earn up to €45,000 gross per year.
What studies do I need to do to become a web ergonomist?
You can choose from a wide range of career paths to become a web ergonomist. You can, for example, perfect your graphic design or multimedia skills. The best way is to go to a communications school to get an idea of all the facets of the job. By choosing the Sup de Pub school, you can join a campus in Paris, Bordeaux, Lyon, Rennes or abroad. This school offers several professional courses to prepare you to become a web ergonomist, including :
- SP2/SP3 Communication & Digital ;
- SP3 Visual and digital creation ;
- SP3 Digital Communication ;
- SP4/SP5 Users & Data Marketing pathway ;
- SP4/SP5 UX & experiential strategy ;
- SP4/SP5 Art Direction & Visual Design ;
- SP4/SP5 Communication & Graphic Design ;
- SP4/SP5 UI & Digital Design ;
- SP5 Visual Creativity In Advertising.