What is a social media manager?
A social media manager is an expert in social networking. They are responsible for creating and publishing content on the various social interaction platforms. They are responsible for ensuring the quality and effectiveness of this content.
Generally speaking, they work for a brand or company that wants to have an online presence and reputation.
They find solutions to maintain interactivity between the client and its community. The social media manager is the guarantor of the brand’s image and e-reputation on the networks. They define a strategy to reach as many target audiences as possible and attract new subscribers.
They may be responsible for managing one or more communities on social networks. They work hand in hand with a team of content creators and under the direction of the marketing manager or director.
A social media manager is responsible for engaging the audience on the networks and moderating exchanges. They ensure that their company maintains a good image.
What are the tasks of a social media manager?
The main role of the social media manager is to manage the company’s various pages on social networks. This manager is responsible for creating campaigns that inform and entertain users. They also deal with customer complaints, comments and messages. They find solutions to problems encountered by their brand. Other tasks include :
- social media strategy: defining the right media strategy for each channel. They measure the performance of their actions and adjust their strategy accordingly;
- monitoring and analysis: this is an important part of the job, and involves keeping an eye on what’s happening on the networks. They analyse trends, buzz and new developments. They also have to keep an eye on what the competition is up to;
- content production : the role of the content producer is to create content, but also to ensure its quality;
- Moderation: manages exchanges and ensures that the content published is in line with the company’s editorial policy;
- animating the community: information flows are large and volatile. It is therefore necessary to constantly attract the audience’s attention in order to keep it;
- reporting : reporting on results and performance to their superior.
The social media manager is also primarily responsible for any partnerships with independent content creators. We’re talking about influencers and celebrities.
Why become a social media manager?
As a social media manager, you’ll always have something to do and you’ll never be bored. You’ll be able to unleash your creativity. This role helps you identify your strengths and enhance your interpersonal skills.
It’s an exciting job that’s perfect for creative minds. The job is flexible and can be carried out anywhere in the world. You have the opportunity to consider an international career. An idea that is attracting more and more young people these days.
The power of social media is considerable. So it’s hardly surprising that the social media manager profession is in high demand. As technology advances, companies are looking to build a strong presence on social networks. Over time, the opportunities will increase tenfold.
How much does a social media manager earn?
These companies need to invest time and resources in finding a qualified social media manager. Someone who will be able to manage their accounts efficiently and professionally. As a result, the salary for this position is quite high. On average, a senior manager earns between €3,700 and €5,000 gross per month.
What studies do you need to do to become a social media manager?
To become a social media manager, you need to be careful about your choice of training. It’s a good idea to focus on digital communication. Our Sup de Pub advertising school can train you in this profession. Our work-linked programmes enable our students to develop both their knowledge and their experience. We have :
- SP3 Visual & Digital Creation
- SP3 Digital Communication
- Social media strategy specialisation
The first two correspond to bac+3 level and the last to bac+5. At the end of the latter, you will receive a state-recognised diploma, the RNCP title.