What is a marketing manager?
The Marketing Manager is responsible for sales and marketing strategy. They are responsible for a company’s marketing operations. They promote the company’s products and services.
To do this, they study the needs of the project and the market. And they need to know the market inside out. They also analyse the competition to identify trends and techniques already in use.
Based on the results of his studies, he determines the objectives, the product to be promoted and the ideal target. He also chooses the right time to launch his project. They then draw up a detailed strategy based on these criteria.
It implements actions to promote the product. This involves developing the advertising campaign, choosing appropriate communication channels and media communication techniques. He/she supervises the entire marketing team and communicates sales objectives.
Its role is not just to promote a product or brand image, but also to optimise sales. The solutions they propose help to increase sales tenfold. He makes sure that investments are profitable, so that his company makes the maximum profit. He also surveys the market to find new opportunities for his employer.
What are the duties of a Marketing Manager?
Marketing managers have countless tasks. They are multi-skilled, jacks-of-all-trades. The scope of their responsibilities depends on the size of the company that hires them. Here is a list of what they do on a daily basis:
- it studies the market and competitors to determine the positioning of its brand.
- it analyses developments in the market relevant to its business.
- it monitors consumer needs and consumption patterns.
- it implements a marketing and sales strategy.
- it devises a sales strategy to boost sales.
- it defines, promotes and disseminates the brand image.
- it chooses the distribution policy and channels for promoting a product.
- it draws up the marketing plan.
- it improves sales and turnover.
- it is up to him to measure sales performance and audience growth.
- it implements corrective actions to improve results.
- He manages and directs his marketing team with an iron fist. He also allocates tasks and monitors results.
Why become a marketing manager?
There are many advantages to becoming a Marketing Manager. You are in a key position, as you guarantee the company’s success. You will be held in high esteem by the hierarchy. Your wide range of tasks will help to motivate you.
In addition to these benefits, you will receive a salary commensurate with your responsibilities.
It allows you to live in comfort. Depending on the company, you may also receive performance bonuses and other benefits. These may include company housing, a company car and fuel for your journeys.
What’s more, it has been found that job opportunities are fairly high in this sector. So, even if the competition is tough, you still have every chance after graduating. After significant experience, you can progress to the position of marketing manager.
How much does a Marketing Manager earn?
The remuneration received by a marketing manager varies according to his/her profile and the size of the company. However, the median salary remains very reasonable. It is between 3,500 and 4,000 euros gross per month. That’s up to 43,000 euros a year.
A senior executive can earn up to 5,000 euros a month. For a beginner, the figure is 2,500 euros a month.
What do you need to study to become a Marketing Manager?
To become a marketing manager, you need to study marketing. To maximise your chances, you should have at least a bac+3, the best case being a bac+5. Our Sup de pub advertising school can train you for this profession. We award our students the RNCP level 7 qualification on completion of their studies. This is a state-recognised diploma that corresponds to a Master’s degree.
We offer the following specialisations:
- Marketing & Communication for the Cultural and Creative Industries ;
- Marketing, management and media production ;
- CSR marketing & communication ;
- Marketing innovation & new business ;
- Luxury Marketing & Communication.