What is an e-commerce project manager?
Aware of its potential, today’s businesses are turning more and more to e-commerce. What’s more, consumers now prefer to buy everything online. This concept represents a market to exploit and an attractive customer base.
To set up an e-commerce project, companies need an expert in the field. This is the e-commerce project manager. Their main task is to develop sales on the Internet. Their role is to ensure that sales increase and online activities are optimised. They also help to improve their brand’s e-reputation.
They are involved right from the design stage of the online shop. They ensure that the site is ergonomic and functional for an optimal user experience. They are also responsible for content management and updating.
The e-commerce Project Manageracts as a conductor of the orchestra, governing and coordinating the site as a whole. They are responsible for after-sales service and stock management. They also manage a team of experts including the web designer and developer.
It implements a referencing and communication strategy to boost the site’s visibility. They develop new partnerships and conduct negotiations. They also analyse performance and report to management.
E-commerce Project Managers are experts in communication and management techniques. They are at ease with IT tools and particularly digital marketing. They are creative and have good interpersonal skills.
What does an e-commerce project manager do?
E-commerce project managers do everything they can to ensure the success of an online shop. To do this, they carry out a number of tasks, such as :
- identifying the company’s needs in terms of its e-commerce project;
- Competitive and market intelligence to monitor trends;
- developing, implementing and monitoring the project;
- working with IT experts to design the e-commerce site;
- continuous improvement of the site’s performance;
- Brand awareness and search engine optimisation;
- managing a team of professionals: webmasters, designers, copywriters and consultants;
- implementing a strategy to optimise sales;
- improving brand visibility and awareness;
- establishing and analysing performance indicators ;
- monitoring, controlling and analysing the success of actions ;
- reporting results to management.
Why become an e-commerce project manager?
Becoming an e-commerce project manager means working in the web and digital sectors, which are currently booming. You’ll be at the heart of technological innovations and developments. That makes it very fulfilling, even more so if you’re already a big fan of computers and technology.
What’s more, he is sought after by all the major companies, as well as SMEs. They are prepared to do anything to have him on their team. This explains the attractive salary. Companies may even go so far as to recruit them directly from leading business schools. In other words, there is an abundance of demand.
In terms of career development, they have nothing to envy other Web professions. They can become senior e-commerce project managers, digital directors or marketing directors. They will then be managing a larger team and earning a better living.
How much does an e-commerce project manager earn?
As explained above, e-commerce project managers are in great demand. Companies are prepared to offer them a comfortable salary to attract them. At the start of their career, they earn around €2,200 gross per month. For an experienced profile, the salary rises to 5,000 euros gross per month.
What studies do I need to do to become an e-commerce project manager?
To become an e-commerce project manager, you need to choose the business stream and obtain a 5-year degree. Sup de Pub recommends specialisation programmes in this field. Our advertising school is accessible via our many campuses located throughout France and abroad.
Our specialised e-commerce strategy course is totally in line with this career choice.
It is open to students with a bac+4 or bac+5, whether in France or abroad. What’s more, the sandwich course is an undeniable advantage. If you choose our school, you will be awarded the RNCP level 7 qualification on completion of the course.