What is an e-commerce manager?
The e-commerce manager works for a company. They are responsible for implementing an effective e-commerce strategy to increase the company’s online sales. They ensure that the products or services offered are visible and that the customer base is broadened. They highlight the company’s offerings on the website and on social networking pages. In this sense, the e-commerce manager is both a highly qualified salesperson and a digital professional. To carry out their duties, they need to have the following skills and qualities:
- mastery of current marketing techniques and e-commerce sales tools;
- strong commercial skills and good interpersonal skills ;
- mastery of information and communication technology ;
- mastering exchanges via different communication channels, particularly social networks;
- competitive intelligence ;
- proficiency in at least one foreign language, particularly English.
What are the duties of an e-commerce manager?
The main task of an e-commerce manager is to develop the company’s turnover through online sales. Thanks to their digital strategy, they can optimise a merchant site to help it achieve its commercial objectives. A good web marketing manager uses performance indicators (KPIs) to analyse the gap between targets set and targets achieved. To be successful in online sales, the manager must carry out a number of tasks, including :
- implementing, steering and monitoring established e-commerce strategies;
- developing web marketing levers, including SEO content for the site, mailing campaigns, exchanges and publications on social networks;
- the company’s digital presence and e-reputation;
- controlling the company’s competitive position ;
- supervising the company’s sales team;
- prospecting and building customer loyalty;
- a close relationship with customers;
- activation of all relevant ancillary actions.
Why become an e-commerce manager?
People become e-commerce managers to ensure a company’s positioning on the web. In the course of their work, e-commerce managers develop their ability to analyse and summarise. Day by day, they improve their performance in organising action plans and managing teams. They become flexible, proactive and versatile, given the complexity of their responsibilities.
For a company, having a good e-commerce manager can prevent a drop in sales and a loss of positioning for the site. Prospects and customers are becoming more and more numerous, and sales are indeed satisfactory.
How much does an e-commerce manager earn?
In general, most companies use their salary scale to determine the salary of their e-commerce manager. Other factors, such as the region in which the company is based or the experience of the e-commerce manager, can also determine the salary. The size of the company remains the primary factor influencing salary levels.
If you choose this profession, expect a starting salary of €2,500 gross per month. You can earn much more if you work for a reputable company. After 2 years’ successful experience, you can aim for a gross monthly salary of €5,000. This is the average salary for an e-commerce manager. It’s up to you to prove yourself, as pay rises can be frequent in this field.
What studies do you need to do to become an e-commerce manager?
To develop the sales and interpersonal skills you need to be an e-commerce manager, get some training. A professional training course at a communications school is an interesting option. It’s a way of specialising in digital marketing.
If you join the Sup de Pub school in Paris, in the major cities of France or abroad, you will be entitled to one of the following courses:
- SP2 Communication & Digital ;
- SP3 Brand Strategy ;
- SP4/SP5 Brand Advertising Communication ;
- Sp4/Sp5 Brand Strategy & Strategic Planning ;
- SP4/SP5 CSR Marketing & Communication ;
- SP4/SP5 Luxury Communication & Marketing.