What is a Digital Project Manager?
The Digital Project Manager is the person in charge of a company’s digital marketing and webmarketing operations. Their work ranges from the creation to the implementation of digital projects, whether mobile applications or websites. As such, they have the ability to contribute to the digital change of the company in which they work.
In addition, he/she manages the projects, managing the various internal and external players involved and complying with precise specifications. To be able to carry out their tasks effectively, they need to have specific skills and a range of expertise, particularly in the fields of innovation, the web and management. Today, the Digital Project Manager is considered a key element in the workplace.
What does a Digital Project Manager do?
The tasks of a digital project manager are very varied. They have therefore been divided into three categories.
Management tasks
- directing and monitoring a digital project, controlling the various stages to be followed and anticipating costs, deadlines and results;
- handle managerial and administrative tasks within the company;
- manage a team.
Digital-related missions
- mastering the digital environment: they must always know which environment is affected by the digital project, whether internally or externally;
- keep abreast of technical and strategic developments in the digital world.
Tasks relating to calls for tender
- issue invitations to tender;
- model, write and structure the specifications ;
- launch the call for tenders.
Why become a digital project manager?
The job of Digital Project Manager is one of the most sought-after. Today’s world is witnessing major digital development, especially that of the Internet. Almost every company wants to hire a skilled person to coordinate and execute its digital programmes.
For students, becoming a project manager is a great opportunity, particularly in the digital and web fields. Being a digital project manager has many advantages. First and foremost, they are the key players in making a company more productive and efficient. They are also primarily responsible for change and development.
What’s more, as a digital project manager, you’ll have no trouble finding a job, especially as it’s a job with a future that pays well.
How much does a Digital Project Manager earn?
Like all other senior positions, Digital Project Managers earn a very attractive salary. However, this will depend on the sector in which they work, as well as the geographical area and size of the organisation employing them. Of course, the level of experience also influences the salary, but in general :
- The salary for a junior digital project manager (with 0 to 3 years’ experience) ranges from €26,000 to €40,000 gross per year;
- The salary of a senior digital project manager can average between €40,000 and €50,000 gross per year;
- the salary of an experienced Digital Project Manager is in excess of €50,000 gross per annum.
What studies do I need to do to become a Digital Project Manager?
To become a digital project manager, you can go to a specialist school, a business school or a general engineering school. The following courses will give you access to the profession:
Bac+2 :
- Communication & Digital ;
- Communication & Marketing.
A degree (Bac+3) in :
- Global Communications ;
- Digital Communication ;
- Digital Marketing ;
- Visual & Digital Design ;
- Digital Design ;
- Graphic and visual design.
A Master’s degree (Bac+4 or Bac+5) in :
- Communication & Audiovisual Production ;
- Communication & Graphic Design ;
- Marketing Innovation & New Business ;
- Social media strategy ;
- Data Management, Consumer Sociology ;
- Media Marketing, Management and Production ;
- E-commerce strategy ;
- Art Direction & Visual Design ;
- UI & Digital Design.