What is a Digital Communications Officer?
The Digital Communications Officer is one of the pillars of the digital and web professions. They may be called web communication officers, digital communication officers or interactive communication officers.
They use digital tools to develop the communication strategyof the company that employs them. This includes the website, social networks, affiliation and referencing tools.
They are the guarantors of a brand’s e-reputation . They are responsible for promoting and disseminating it online. They find solutions to enhance the company’s image and help it stand out from the competition. They work to convey a positive image of the company to prospective customers. The web remains his main field of intervention.
He also acts as a link between the company and Internet users. His work covers several areas: communication, marketing, sales techniques and creativity.
What are the duties of a Digital Communications Officer?
The Digital Communications Manager is responsible for the entire web side of the communications strategy. They are entrusted with a number of tasks. These include :
- analyse the company’s needs;
- define and implement a digital communications strategy;
- monitor competitors to adjust the established strategy;
- monitor technology to identify trends and developments;
- evaluate the behaviour of Internet users and their consumption patterns;
- enter into partnerships with web agencies and service providers;
- manage all online operations and projects;
- be responsible for internal and external digital communications;
- disseminate your company’s brand image on the Web;
- manage online operations, ensuring that budgets and deadlines are respected;
- enhance the company’s brand image and monitor its e-reputation;
- Produce digital content in support of the brand;
- finding the right channels for distributing multimedia content;
- manage the website and its content. It optimises its operation;
- monitor the performance of actions ;
- measure network audience and website traffic;
- work with the communications department to highlight an event or promotion on the Web;
- animate the community by organising online activities such as competitions;
- reporting to management on the impact of the strategy;
- organise advertising campaigns.
Why become a Digital Communications Officer?
The job of Digital Communications Officer is on a roll. It is becoming increasingly popular, particularly with SMEs and start-ups. As a result, recruitment has increased tenfold in recent years.
It’s perfect for a web and technology enthusiast. You work mainly on the Internet and social networks, which is interesting for a young person. What’s more, the tasks vary a lot. This avoids a routine daily routine.
This job gives you the opportunity to work in a fast-moving field. You are at the heart of innovation. You keep abreast of new trends and buzz. What’s more, there are plenty of opportunities for career development. You can easily climb the ladder to become communications director or digital project manager.
How much does a Digital Communications Officer earn?
The minimum salary for an entry-level Digital Communications Officer is around €2,000 per month. The average is just over €2,500 a month, or €31,000 a year. A beginner earns 27,000 euros gross per year, while an expert can expect to earn up to 40,000 euros.
However, many factors come into play in defining the level of remuneration for each profile. These include the responsibilities they are given, the studies they have carried out and the size of the structure.
What studies do I need to do to become a Digital Communications Officer?
To become a digital communications manager, you need to study digital communications and e-business. You need to have a bac+3 or bac+5. You can join our Sup de Pub advertising school to train for this job. Our programmes are available from bac to bac+5 with a level 7 RNCP qualification at the end. We have :
- Bac+3 Visual & Digital Creation ;
- Bac+3 Digital Communication ;
- Bac+4/5 Digital Marketing, Innovation & Start-up Project ;
- the social media strategy programme.
We have 6 campuses in France’s biggest cities, namely Lyon and Paris. We also have campuses in London and San Francisco.