What is a Content Manager?
The Content Manager is generally responsible for creating, improving, managing and publishing digital content. Content can be in the form of text, video, postcards or images. In all cases, they serve to raise the profile of a structure, whether it’s a company or a larger organisation.
This content also helps to increase site traffic, which in turn has an impact on turnover and sales. Over the years, the tasks of the Content Manager have become more focused on inbound marketing, both online and offline.
However, the job of community manager should not be confused with that of content manager. Community managers will have to manage a community on social platforms to ensure that it is more engaged. The content manager’s job is to produce digital content, taking into account SEO and user experience, for example.
What are the duties of a Content Manager?
The content manager’s main task will be to create engaging and innovative content, while ensuring that it is adapted to the strategy of the company he or she is working for.
Its main task is to develop an effective content strategy to better engage target customers and convert them into loyal customers. To do this, they delegate certain tasks to an in-house team or to other service providers.
As part of the editorial strategy, he/she will be responsible for :
- plan the production of content and publish it according to a precise timetable;
- ensure that messages are consistent;
- optimise referencing and ensure that the relevant strategies are applied;
- prepare a report;
- monitor the competition.
Editorial content is quite varied. It can be tutorials, newsletters, press releases and so on. But whatever the task, the Content Manager needs to master all the mechanisms of the web and the rules that govern web marketing. They must also have a thorough knowledge of digital platforms, CMSs and other digital communication tools.
Why become a Content Manager?
The job of Content Manager is the result of developments and innovations in the field of marketing. Being a Content Manager gives you the opportunity to develop in a diversified field and occupy a strategic position. Your responsibilities will vary depending on the size of the organisation:
- for small companies, the director will be the only person to manage projects and will have a broader remit;
- in a large organisation, they will manage a team, but will be under the supervision of a line manager.
What’s more, recruiters prefer profiles that are creative, innovative and capable of developing an effective communications strategy. Content managers meet these criteria and are highly sought after. What’s more, this is one of the professions that offers a range of career prospects. A Content Manager can become an Editorial Director or Brand Manager. What’s more, this sector is constantly evolving, which means that there are many job opportunities available, and they evolve in line with technological advances.
How much does a Content Manager earn?
The average salary for a Content Manager is around €50,304. A beginner can expect a gross salary of around €35,000. But over the years, and depending on their level of experience, this salary can rise to €55,000.
It should be noted that skills have an influence on the remuneration of a content manager. This could be higher language skills or specialisation in a particular field. But if you want to progress in the sector and claim higher remuneration, it is advisable to train regularly. This also helps you to keep abreast of new technologies and apply them to your strategies.
What studies do you need to do to become a Content Manager?
There is a wide range of training courses leading to the job of Content Manager. Those who aspire to this profession often opt for a degree in communications or marketing at university or follow a course at a digital or advertising school such as Sup de Pub. If you want to move into a more specialised field, you can take a course at a business or management school or a journalism school.
One of the strengths of these types of establishments is their bachelor’s degree courses. If you choose this option, you can do a work-study placement in a company to familiarise yourself with the profession. These programmes often lead to diplomas with an international scope. This will provide you with a springboard for career development in different fields on an international scale.