What is a content editor?
The content editor is responsible for improving and managing online content. They pay attention to every detail to ensure the quality of the content. This involves both editorial and visual aspects. They take care of both form and content before it goes online.
He does everything he can to ensure that the content prospects receive is beautiful, enjoyable and, above all, poignant. To do this, he finds experienced copywriters and the best content creators. They detect errors and mistakes. They check the sources. He tries to find striking hooks and attractive headlines.
To attract the eye, he chooses the most beautiful visuals in collaboration with a professional designer. They ensure that the content complies with the required editorial guidelines. They ensure that the user experience and reading experience are satisfactory for web users. This helps to develop a good brand image.
It’s important to remember that bad content is perceived as negligence by visitors. They will become suspicious and leave your site. This can reduce traffic and have an impact on your company’s sales.
Content editors have a keen eye for detail. What’s more, they don’t just create content. They also do integration, referencing, linking and copywriting. He optimises the impact of the content proposed with call-to-actions and relevant keywords. The aim is to make it visible on the first page of search engines.
What are the tasks of a content editor?
Content editors are responsible for team management, recruitment, supervision, proofreading and editorial and visual design. They are highly versatile. Here’s what daily life is like:
- it manages and improves all the content to be published;
- it searches meticulously for all possible spelling, grammatical and syntactical errors;
- it checks that the editorial line and the instructions given by the customer are respected;
- He works with designers to create coherent visuals that are pleasing to the eye;
- it optimises content for optimum visibility through natural referencing or SEO ;
- it correctly integrates the content designed ;
- it recruits writers and supervises their work;
- They also produce content such as short articles, landing pages and newsletters;
- it analyses content performance.
Why become a content editor?
There are many good reasons to choose this career. The first is its versatility, which means you don’t have to do the same things every day. It’s a creative profession. It involves passion and inspiration. It’s perfect for people who are bursting with creativity.
What’s more, it’s a job that carries a great deal of responsibility and earns you respect and consideration.
You will be in charge of a team of copywriters and content designers. This new talent is increasingly sought after by employers. This includes digital agencies, media agencies, consultancies and e-commerce sites.
The remuneration is attractive, so you’ll have the best possible living conditions. You have excellent prospects for career development. You can become a section manager or freelancer by setting up an agency.
How much does a content editor earn?
Content editor salaries vary from company to company. However, the average level is always high. The minimum salary is €1,750 per month. The average is 2,400 euros gross per month.
At the start of their career, content editors earn between €30,000 and €35,000 a year. This depends on their profile and skills. An experienced executive may pocket between 3,000 and 4,000 euros a month.
What studies do you need to do to become a content editor?
To practise this profession, you need to have a 5-year degree in editorial communications. Sup de Pub is an advertising school that can train you for this job. We offer courses up to bac+5 with different specialisations. The most suitable for this career choice are :
- the Design-Editing specialisation ;
- the Editorial Strategy and Editorial Communication specialisation.
Our courses are work-linked. This enables our students to put what they have learnt straight into practice and familiarise themselves with the world of work.