What is a Communications Manager?
The Communications Managermanages a company’s communications department. This includes both internal and external communication. His or her main role is to promote the employer’s brand image to set it apart from its competitors. He or she is responsible for determining a strategy tailored to the defined objectives.
It runs the campaigns needed to improve the brand’s visibility. They are also responsible for distribution, i.e. the choice of channels and communication methods. It determines the values and messages to be conveyed to the chosen targets.
This communications expert manages partnerships and finds new opportunities to associate them with the brand. They ensure that future collaborations are consistent with the brand’s vision and policy. They ensure that they can add value to the brand. Together with his team, he draws up and designs the various information media needed for the communication project.
It plays an important role for a company, as it is the first guarantor of its brand image. A mistake can be costly. They also direct and coordinate all communications operations. They are the link between the media, management and their customers.
What are the duties of the Head of Communications?
The job of Communications Manager requires versatility. This communications orchestra conductor takes on many responsibilities. These may vary from one employer to another. Overall, the job involves the following tasks:
- it enhances the company’s brand image;
- It defines a communication strategy and action plans in line with the company’s objectives;
- it manages the various useful forms of communication;
- They develop marketing initiatives to promote the company’s identity or a product launch;
- It designs communication tools in line with its strategy;
- It works with a team of designers to produce communication materials such as posters, billboards, brochures, presentation documents and annual reports;
- it runs advertising campaigns;
- it organises the company’s various major events;
- he looks after relations with the press;
- oversees all web communications;
- It works with and manages carefully selected service providers;
- coordinating activities and planning interventions;
- it chooses the values and messages to be conveyed and ensures that they are consistent with the objectives ;
- it oversees the drafting of press releases, important documents and even textual content for publication on the web.
Why become a Communications Manager?
The profession of Communications Manager has always attracted many students. This sector has evolved enormously, giving way to numerous techniques and tools. By choosing this job, you will be at the heart of developments and witness positive changes in the market.
If you want to work in an exciting field, this is the best career choice.
The creative side also makes it interesting.
On the other hand, they are an indispensable part of any organisation, whatever its size. All sectors need their help and expertise to develop their activities. This means that the profession still promises a flourishing future. Once you have completed your studies, you will be spoilt for choice in terms of opportunities.
The job of Head of Communications is also open-ended. It can lead to the position of Communications Director.
How much does a Head of Communications earn?
Communications managers are well paid, especially if they work for a large company. At the start of their career, they earn between 40,000 and 42,000 euros in one year. Already at this stage, that works out at between €3,300 and €3,500 a month.
Over the course of a career, the salary rises to 45,000 or even 60,000 euros a year. In other words, they pocket 5,000 euros gross per month. For a senior profile, it is possible to earn more than this.
What studies do you need to do to become a Communications Manager?
If you want to become a communications manager, you should go to an advertising school like Sup de Pub. We train our students to become the elite in the communications and marketing sector. We have a variety of programmes and specialisations to prepare you for a career in this field. These include:
- SP3 Global Communication;
- SP3 Communication & Writing;
- Audiovisual Communication & Production ;
- Communication & Graphic Design ;
- the Brand Advertising Communication specialisation.