What is an e-merchandiser?
The E-merchandiser is the Web version of the traditional merchandiser. Their main task is to maximise sales on an e-commerce site. They work to attract visitors and convert them into purchases. Their role involves promoting the company’s products and services.
To do this, it manages and optimises the quality of the content on the platform. It also improves the user-friendliness of the platform so that buyers can easily complete the transaction.
This digital marketing expert implements solutions to structure all the sections. They are responsible for ensuring that visitors find their way around the site smoothly. They make the site functional and easy to use, so that visitors can find what they need in just a few clicks. They also work on its attractiveness to make the experience a pleasant one.
The E-merchandiser is responsible for staging the products. They take an interest in their positioning, the tools used to promote them and the texts that accompany them. They choose the visual graphics and videos to add value to the site. They draw up and distribute promotional offers. It highlights flagship products and best sellers.
They monitor the market to determine customers’ needs on the web. They then make innovative proposals to meet those needs. They analyse the performance of their various actions. This enables them to adjust their strategy.
What does an e-merchandiser do?
The job of E-merchandiser involves a number of tasks, including :
- market monitoring and analysis to keep abreast of news and trends;
- researching customers’ needs and desires on the Internet ;
- developing strategies to boost sales and defining action plans;
- Implementing a strategy to add value to products;
- improving the site as a whole, both in terms of content and form;
- implementing solutions to make the site and products attractive;
- the choice of visual and textual content ;
- highlighting promotional offers;
- evaluating and measuring the performance of actions ;
- management of indicators and tools such as traffic measurement and conversion rate statistics;
- continuous research into new ways of boosting sales.
Why become an e-merchandiser?
The E-merchandiser’s job is appreciated for the diversity of its missions, which leaves no time for monotony. This expert masters several fields, including digital tools, digital marketing and communication techniques.
His tasks also include creative activities. That’s one of the things that makes this job so exciting. If you’re interested in creativity and design, this is the job for you.
On the other hand, the sector is not likely to be short of opportunities. E-commerce is becoming increasingly prevalent, affecting almost every sector of activity. Unemployment is low.
Your career will take off quickly. You have the opportunity to develop your career with determination and hard work. At the top level, you have the positions of e-category manager, online marketing manager and e-merchandiser manager. Once you have demonstrated the value of your skills, you will be promoted to sales manager.
How much does an e-merchandiser earn?
E-merchandisers earn an attractive salary, even if they are just starting out. They earn around 2,500 euros gross per month when they enter the job market. As an experienced e-merchandiser, you will receive over 3,000 euros gross per month. Pay levels vary from company to company. A very large company pays more.
The biggest advantage of this job is that you can earn bonuses based on your results.
What kind of training do you need to become an e-merchandiser?
To qualify for this job, you need at least a 3-year degree in digital marketing. However, recruiters prefer candidates with a bac+5. Our Sup de pub advertising school is one of the leading schools in this sector. We have a range of programmes to suit, including :
- e-commerce strategy: this specialisation is accessible with a bac+4 or bac+5. It leads to a level 7 RNCP qualification. During the course, you will learn how an e-commerce site works;
- UX & Experiential Strategy specialisation: this sandwich course focuses on techniques for improving the user experience of a website.