What is a data analyst?
The data analyst is responsible for analysing the company’s data. This massive data comes from the various channels used by the company. The analyst receives it in its raw state, and then transforms it into useful, usable information.
This highly qualified technician occupies a key position within the company. The results of their analytical work enable decision-makers to make the best decisions for the circumstances. The information they provide is also used to improve the strategies implemented, with a view to making activities more profitable. To carry out their tasks successfully, data analysts must have the following qualities:
- an analytical mind to interpret the data collected ;
- IT engineering skills ;
- proficiency in data analysis tools and statistical methods;
- ability to handle a large volume of information with tact and rigour;
- ability to use English fluently.
What are the tasks of a data analyst?
The data analyst is a pillar of the company, acting directly for the company’s development. In this sense, their tasks are geared towards observing the company’s business. He or she must constantly present orientation reports to the company’s management. To master their role in the company, they must be able to carry out the following tasks:
- collect raw data online, via communication channels ;
- process data concerning customers’ real needs in relation to the products and services offered;
- interpreting data objectively, with a view to transforming them into useful indicators ;
- use the data analysed to improve the company’s production process and commercial strategies.
Why become a data analyst?
In simple terms, the data analyst extracts data from several sources. They then transform it into statistical data that can be used to identify areas for improvement in the company’s strategies. This job requires scientific rigour, given the volume of data to be processed. With this in mind, you need to be passionate about the job to become a data analyst.
Data analysis involves a strong desire to pinpoint the needs and issues of the organisation concerned. If you enjoy this job and have the necessary technical skills, you can make it your career. Become a data analyst and play an active part in the development of a company at every level.
How much does a data analyst earn?
Data analysts are always well paid, given the complexity of their tasks. However, their salary depends on the business sector in which they operate and the location of the institution concerned. At the start of their career, data analysts earn a net monthly salary of around €3,000 to €4,000. If they put their past experience to good use to join a particular sector or establishment, they can earn around €6,000 net per month.
A data analyst graduating from a specialist school can earn up to €35,000 gross in their first year. This is the kind of salary you can expect to earn, even if you have no previous professional experience. As they prove themselves in the profession, they can aim for an annual net salary of €55,000 or €60,000.
What studies do you need to do to become a data analyst?
If you decide to become a data analyst, you’ll need training that’s tailored to the job market. Choose a professional course that teaches you how to use figures and statistics. Your training should also enable you to master the use of specific computer programmes used for data analysis.
To acquire these technical skills, you can enrol at the Sup de Pub communications school. Join a campus in Paris, Bordeaux, Lyon, Rennes or abroad. You can study at a traditional pace, or on a sandwich course if you want to join the professional world more quickly. Here are the most interesting ways to become a data analyst:
- SP2/SP3 Digital Communication ;
- SP4/SP5 Users and Data Marketing pathway ;
- SP4/SP5 Brand strategy and strategic planning ;
- SP4/SP5 Marketing Innovation and New Business ;
- SP4/SP5 UX & experiential strategy.