What is a business developer?
The business developer or development manager is a multi-skilled agent who is responsible for developing a company’s activities. They are responsible for the company’s overall growth. This involves commercial, economic and communication aspects. Their objective is to study all the solutions that can optimise each service.
To do this, they are responsible for determining and implementing an effective commercial strategy . They carry out analyses and surveys to draw up a development plan in line with this strategy. It is then communicated to the relevant divisions.
He ensures its application by creating a clear and detailed business plan in which he allocates tasks. He involves all the key players in the company. Once the plan has been validated, he takes charge of steering the project. He ensures that the project is a success.
A good business developer is strategic, methodical and organised. They have a perfect command of commercial, sales and prospecting techniques. They have good interpersonal skills and negotiating ability. They know how to lead and motivate a team.
What does a business developer do?
Business developers have many missions . They play many roles. This requires a high level of organisation and good time management. In general, they are responsible for :
- studying the company’s needs to help it grow;
- study the relevant market and monitor the competition to anticipate possible developments;
- working with all the company’s divisions to ensure their development;
- identifying new growth opportunities;
- drawing up a development strategy in line with the company’s objectives;
- drawing up and formalising the business plan with action plans;
- forwarding development plans to the relevant players;
- distribution of tasks ;
- Putting the business plan into practice by validating it with management;
- Researching and negotiating new trade agreements;
- Building customer loyalty by facilitating their relationship with the company;
- the management and control of the company’s affairs in order to grow its finances;
- the contribution of new, innovative ideas;
- taking care of the company’s major customers to guarantee their satisfaction;
- leading and directing teams in the implementation of the project.
Why become a business developer?
Becoming a business developer means having a great deal of responsibility. That makes it very rewarding. You’ll work in a fulfilling and pleasant environment. Your many assignments will give you plenty of variety in your day. It’s also a contact job. If you already have good interpersonal skills, this is the ideal job for you.
You work as a leader. You motivate teams and initiate major changes in the company.
Always on the lookout for new developments and trends, the Business Developer is at the centre of developments. They sharpen your curiosity and flair for spotting the best opportunities. This can also help you in your personal life.
This is an area that is currently booming and is in no danger of stagnating. As digital technology develops, it still has a bright future ahead of it. What’s more, job opportunities are constantly increasing, as all SMEs want to have it in their ranks. You are free to work in the sector that interests you.
What’s more, the job can evolve over the years. It’s possible to become a senior business developer and take on more responsibility. You can also choose to work for a larger organisation. You can work your way up to project manager or sales director.
How much does a business developer earn?
The salary received by a business developer depends on a number of criteria, including experience and the company’s sector of activity. The size of the company is also a factor influencing the level of remuneration. In any case, it remains attractive.
When you take up this position, you will earn €3,000 a month. A senior business developer earns up to 7,000 euros a month. This can rise further depending on your performance and results.
What studies do I need to do to become a business developer?
If you want to become a business developer, you need to take a marketing course. It is important to obtain your bac+5. Our advertising school, Sup de Pub, offers programmes to suit this career. One of them is Innovation & New Business Marketing. At the end of the course, you will be awarded the RNCP level 7 qualification.