Why train in communications at a specialist school?
Communication, an essential business sector
In any company, communication and marketing have become essential and are among the most important areas. They require not only in-depth analysis, but also well-thought-out strategies, as well as mastery of a large number of tools and other related fields.
Training to be a communicator means taking on many challenges every day, reinventing ourselves and questioning the dynamics of the world around us. Communication and marketing have many similarities, but they also have their own specificities. In these vast fields, the responsibilities can be numerous and the work often diverse. By mastering them, you can ensure that you remain active throughout your professional life. What’s more, this field is constantly evolving, and techniques are constantly being improved and renewed.
A buoyant and diversified sector
That’s why studying communication is such a forward-looking choice. Insofar as this sector touches on numerous branches that are also evolving, you can hope to keep advancing along your career path. The career of a communicator is a work in progress, and it’s your mindset and your desires that will shape your professional life.
Are you strategic, versatile, ambitious and keen to learn continuously? Then there’s every reason for you to study at a communications school.
Why join a communications school like Sup de Pub?
Discover all the facets of communication
While there are many courses in communications, many are generalist and don’t offer an insight into the sector’s many specialisms. The ideal solution, therefore, is to choose a reputable, specialist communications school. This is the case, for example, with Sup de Pub. Our school, founded in 1986, is one of the pioneers in communications training.
Since its creation, it has trained thousands of students every year in the many different communication professions. By joining Sup de Pub, young people can learn more about the following areas:
- marketing
- the media
- digital
- the strategy
- luxury
- events
- corporate communications
- public relations
- UX/UI design
- e-commerce
- advertising
Sup de Pub offers courses in these fields from bac +3 to bac +5. Students specialise progressively throughout their studies. During the first years of their course, they acquire a common base of skills and knowledge. They then specialise in the 3rd, 4th and 5th years.
Work-linked training at a communications school, a first step into working life
Some communications schools, such as Sup de Pub, also offer work-linked training in communications. This involves signing a contract and working in a company at the same time as taking theory classes. You will receive a salary based on the minimum wage and will not have to finance your studies, as these are paid for by the company.
In communications, work experience is very important indeed, and is also the best way to learn. If you choose not to do a sandwich course during your studies, you should know that you have the opportunity to do various work placements in communications throughout your course.
Ideally, you should choose a school whose diploma is recognised by the State. At Sup de Pub, all our qualifications are RNCP certified.
What studies are needed to work in communications?
Communication and marketing are two mutually dependent sectors, but each has its own specificities. If you follow a marketing programme, for example, you should always study communication and media as well as information technology.
So the ideal choice is to opt for a programme specialising in one or the other. More often than not, these are courses that can be taken with a general baccalaureate. Then, for marketing, you can do a BTS or directly a bachelor’s degree in Marketing at bac + 3 level before joining a school that offers training up to bac + 5. As for communications, this is a sector that is linked to many others. For example, it can be taught at university, but also in a business school or, of course, in a specialised school.
You can join Sup de Pub at different times. You can take the entrance exam directly after the baccalauréat for entry into 1st year. But you can also apply for entry to the 2nd, 3rd, 4th and 5th years.
What career opportunities are there after a communications school?
Because of the diversity of subjects taught in communications school programmes, there are just as many career opportunities in these sectors. The most popular and those that recruit the most include the following:
- marketing manager ;
- communications officer ;
- project manager ;
- webdesigner ;
- UX/UI Designer ;
- press officer ;
- events project manager ;
- communications manager ;
- product manager ;
- community manager
- web marketing assistant ;
- Customer Relations Director.
What communications courses are taught at Sup de Pub?
Sup de Pub is a school specialising in communication and related fields. As marketing is one of the sectors most closely related to communication, it naturally offers specialisations in marketing and communication. In fact, all the programmes it offers from 1st year to 5th year include them.
In 1st year, for example, she teaches communication culture, strategy and the creative tools used in both communication and marketing.
Digital communication and brand strategy will be given greater emphasis in 2nd year.
In 3rd year, the programme includes, among other things, visual and digital creation, still used in the 2 respective sectors.
The 4th year is the time for specialisation. In communications, for example, you can opt for design and copywriting. In marketing, you could opt for digital marketing.
The 5th year is used to deepen your skills in the specialisation you chose in the 4th year. To consult our programmes or find out more, visit our website or go to our FAQ section.
Discover the campuses of Sup de Pub, the historic school of communication
Sup de Pub has four campuses in France and one abroad. Choose between Paris, Bordeaux, Lyon, Rennes and London and study communication in stimulating, multicultural environments. You can also study abroad with a partner institution.
For more information about our courses, specialisations, entry requirements or career opportunities in communications, come and visit us at one of our campuses on an Open Day!