Digital marketing professions

What is digital marketing?

Digital marketing refers to everything to do with marketing activities carried out online. Websites and social networks are the main means used to make contact with customers. As with all the basics of marketing strategy, the ways in which you interact with customers need to be perfectly worked out.

What’s more, everything is digitised, making it easier for companies to get in touch with their audiences at the right time and in the right place. Digital marketing can also take the form of e-mail marketing, search engine optimisation or commercial links.

The main digital marketing professions

There are many careers that you can pursue after completing a course in digital marketing . However, when we talk about digital marketing professions, we mean the following:

– community manager: managing a company’s social networking pages is the main task of a community manager. He or she creates original posts for the page’s followers to share with their circle. What’s more, the content of publications must be well structured and follow SEO rules;

– Digital project manager: this role is primarily responsible for a company’s transition to digital, coordinating digital marketing operations. They are also responsible for coordinating the company’s digital projects with, among others, the developers and webmasters.

– SEO: their main role is to improve the visibility of the company’s website on the web. To do this, they use online SEO tools to analyse the web data for the site in question.

– webdesigner: the success of a company’s visual communication depends on the work of the webdesigner. They are responsible for creating the visual identity of a website, using graphic illustrations, animations and banners.

The fastest-growing digital marketing professions

Although the digital marketing professions are vast and diverse, the fastest-growing are :

– web copywriter: the work of web copywriters consists of creating textual content for communication and marketing media. The quality of the texts must be impeccable, both in terms of form and content.

– UX Designer : the success of a website or application depends in particular on the user experience. That’s why the UX Designer has to put himself in the place of the web user to make navigation intuitive and content user-friendly.

– Growth Hacker : this digital marketing professional needs to be versatile. They ensure the accelerated growth of a start-up or a new product by creating their reputation.

Key qualities and skills for working in digital marketing

If you want to work in digital marketing, you need the following qualities and skills:

good writing skills;
be creative and innovative;
listening to targets;
have some knowledge of search engine optimisation ;
be at ease with new technologies;
have an interest in new trends;
be sociable to broaden your professional network;
be empathetic in understanding the needs of users and others.

The other specific qualities and skills required to enter the digital marketing professions depend on the specialisms of each individual.

What training do you need to work in digital marketing?

There are several post-bac courses available in digital marketing. Depending on the level of study you want to achieve and the speciality you are aiming for, you can go on to :

BTS Digital Marketing ;
Licence Digital Marketing ;
Licence Pro Digital Marketing ;
Bachelor Digital Marketing ;
Master of Digital Marketing ;
MBA Digital Marketing ;
Msc Digital Marketing ;
Specialised Masters in Digital Marketing.

Train for a career in digital marketing at Supdepub.

There are several digital courses available at Supdepub after the baccalauréat. The ones that will lead you easily into the digital marketing professions are :

communication: accessible from the first year, this course gives you a good grounding in the techniques and tools of digital marketing;
communication & digital : this second-year course teaches you the fundamentals of communication and digital culture;
visual & digital creation: this is an in-depth course on the transformation from idea to design, visual concepts, digital campaigns and creative culture;
UX Design & innovation: learning the fundamentals of user experience, analysing trends and mastering the digital ecosystem;

Digital management & social media: this programme trains you to become a manager in a digital agency.