Bachelor's degree in marketing and communication, training and careers

What is a Bachelor’s degree in marketing and communication?

Bachelor’s degree in marketing and communication: definition and principles

The bachelor’s degree in marketing and communication is designed to deepen participants’ knowledge in this field. Graduates will later be required to manage projects and teams or design various marketing tools. The main aim of these assignments is to promote the company’s products. These days, Bachelor’s courses in marketing and communication evolve according to the needs of companies.

Communication is a unique lever linking a company to its customers and employees. A Bachelor’s degree in marketing and communication gives access to an international career. As a reminder, this course is reserved for baccalaureate holders who have undertaken at least two years of study after the baccalauréat. The course focuses mainly on communication and marketing.

Professional issues

From a professional point of view, a Bachelor’s degree in marketing and communication is of vital importance to recruiters. It requires mastery of a wide variety of disciplines to enable students to put in place an appropriate marketing strategy. These include

talent management ;
company management ;
law and the political and legal environment ;
IT, etc.

Where can I study for a Bachelor’s degree in marketing and communications?

The bachelor’s degree in marketing and communication is open to students with at least a 2-year higher education qualification. Institutions specialising in this type of training accept holders of BTS Communication, BTS Technico-commercial and DUT Marketing Techniques, among others. The programme is based on two fundamental subjects: marketing and communication. Today’s leading communications schools offer a range of courses for Bachelors in Marketing and Communications. The programme includes:

multimedia communication strategy ;
social network management ;
introduction to digital and web marketing ;
global communications strategy ;
creation and animation of websites ;
commercial management tools ;
customer loyalty techniques ;
customer prospecting ;
managing links with communication service providers ;
the company’s sales and marketing activities.

To support the knowledge acquired at university, students can consult various articles on the web. As technology evolves, marketing and communication tools are constantly changing. That’s why it’s important to keep up to date with the latest developments.

What opportunities are there in marketing and communications?

There are many and varied career opportunities after completing a Bachelor’s degree in marketing and communication. Graduates can join a communications company, an SME or a multinational, depending on their career ambitions. A number of positions are currently open to Bachelor marketing and communication graduates.

Careers in marketing and communications include :

sales manager ;
research, marketing or communications manager ;
marketing assistant ;
communications officer;
Marketing Director ;
community management manager.

The list is not exhaustive.

What kind of work-linked training is available for a Bachelor’s degree in marketing and communication?

The marketing and communication bachelor’s degree is available as part of a continuing education programme or on a sandwich course. Thanks to this diversified training, students can broaden their knowledge in a variety of fields. From the third year onwards, students can choose to specialise. The choices available to participants include :

Public relations
Advertising
Digital marketing
Community management

Work-linked training allows you to combine theory and practice through work placements. Of course, work placements take place in the company’s marketing and communications department. The work-study programme varies according to the university chosen. The company hosting the future marketing and communication bachelor also sets the work-study conditions according to their internal organisation.

Does Sup de Pub offer a Bachelor’s degree in marketing and communication?

Sup de Pub offers a Bachelor’s degree in marketing and communication at its three campuses (Lyon, Paris and Bordeaux). Students in their fourth year take the marketing and event production specialisation, for example . This programme, which is available on a sandwich course basis, enables students to manage the marketing side of an organisation, whatever its size or sector of activity.

Bachelor’s degree in marketing and communication, training and careers