Bachelor's degree in events and communication, studies and career opportunities

What is an Events Bachelor?

Definition of the Bachelor in Event Management

The term “events” refers to disciplines related to communication. Whether internal or external, the aim of communication is to launch a professional project. Events management covers the promotion, creation and management of events. Events can be commercial, public or cultural. Many business schools now offer Bachelors in Events Management.

The “Events Bachelor” is a course for third-year students. Many schools offer this course within their establishments. They train the future managers of tomorrow. They will be called upon to manage corporate events operations. Bachelors in Event Management courses enable participants to respond effectively to the communication needs of organisations.

Aim of the course

Holders of a Bachelor’s degree in event management are more likely to find employment. Many recruiters turn to these profiles because of their determination and operational capacity. In fact, the training provided for Bachelors in Events enables them to join the workforce immediately on completion of the course.

Admission requirements

The bachelor’s degree in event management is available :

after the baccalauréat (technical or general) to follow a course lasting at least three years;
in parallel admission, to enter the third year directly. This applies to students who have already obtained a BTS in communications or a DUT. The same applies to students who have already completed their first two years at a business school.

Entrance examinations vary from school to school. Generally speaking, admission includes an interview and written tests in English, logic or essay.

What studies are needed to work in the events industry?

The Events Bachelor’s programme is comprehensive and varied. During the three years of study, participants combine theoretical and practical courses through immersion placements. Some universities offer sandwich courses for students who need a more flexible timetable.

During the first year, Bachelor in Event Management students are introduced to the world of communication in general. The courses given focus on the tools, issues and players involved in event communication. During the second year, skills are further developed. The subjects studied include :

the political and legal environment ;
business development ;
event production ;
information technology.

In the third year, Bachelor of Events students concentrate on more advanced studies in the communications field. The main lines of study include :

corporate communication and strategy ;
event project management ;
performance management ;
creativity for events…

What are the jobs in the events industry?

What are the different careers open to holders of a Bachelor’s degree in event management? The exciting world of events management requires talent for a variety of professional tasks. These professions are constantly evolving as a result of globalisation and the technological revolution.

Here is a non-exhaustive list of professions open to Bachelors in Events:

events project manager ;
sports events organiser ;
exhibition manager ;
business event planner ;
artistic and cultural project manager ;
wedding planner ;
festival director ;
show organiser.

What are the Sup de Pub events and communications courses?

Sup de Pub’s curriculum includes courses in communication and events. By way of illustration,^4th year students are taught the “Marketing & Event Production“stream. On completion of the course, Bachelors in Events should be able to :

implement an events strategy;
manage an entire event : from conception to organisation;
learn about the tools needed to promote an event (sponsorship, trade fairs, CSR, etc.);

managing and producing content (digital marketing, community management, blog management).

Bachelor’s degree in events and communication, studies and career opportunities