What is a Project Manager / Advertising Manager?
The Project Manager / Advertising Manager is the key player in the development of an advertising campaign. They are involved from the campaign design stage onwards. To do this, they analyse their employer’s needs and define the desired objectives. Together, they determine the budget required for the project. They then take part in setting up and monitoring the campaigns.
Its aim is to guarantee the performance of an advertising campaign, i.e. to achieve the defined objective without exceeding the imposed budget. They analyse the tools and levers to be used to promote a product, service or brand. To find the best campaign strategy, they need to have a thorough understanding of the elements of the product or service.
When launching a new brand, they need to understand its history, values and vision. Based on this, they draw up detailed specifications. Once everything has been validated, they work with the technical and artistic teams for the creation phase. This includes directors, storytellers and graphic designers.
The Project Manager/Advertising Manager supervises all the creative work until the campaign is complete. At the same time, they manage client relations, time and budget.
What are the duties of a project manager / advertising manager?
Project managers / advertising managers have a wide range of tasks . They vary according to the employer. In a small company, they are multi-skilled, responsible for all aspects of advertising. In a large company, on the other hand, their tasks are limited. Here is a non-exhaustive list of their duties:
- it monitors market trends;
- it analyses and studies the product or service to understand it fully;
- Together with the client, they determine the objectives of the campaign according to the client’s expectations;
- They draw up a campaign strategy in line with their employer’s objectives;
- it chooses the best channels for disseminating advertising and reaching the maximum number of target audiences;
- They draw up a specification that includes the message, the delivery deadline, the budget and the target audience;
- he manages creative teams;
- it follows and monitors the creative stages;
- draws up and manages a schedule of results;
- Ensures that specifications, budget and deadlines are met;
- it manages unforeseen events and finds solutions quickly;
- They may be called upon to prospect and conduct negotiations.
Why become a project manager / advertising manager?
Advertising has always been an attractive field , especially for young people. The job of Project Manager / Advertising Manager is above all a creative profession. If you’re already passionate about it, it’s a great vocation. You’ll never get bored or monotonous, because you’ll love what you do.
It’s also a progressive position. After several years, you can become a group leader. You’ll have more responsibility, because you’ll be managing a bigger team. Once you’ve mastered the trade, you’ll be free to work as a freelancer. You can even set up your own advertising agency.
How much does a project manager / advertising manager earn?
The remuneration of a Project Manager / Advertising Manager is generous even at entry level. It ranges from €2,400 to €3,000 per month. The average salary is €45,000 gross per year. A senior manager can pocket up to €6,000, or even more, depending on the size of the company.
What studies do I need to do to become a Project Manager / Advertising Manager?
To do this job, you need a bac+3 or bac+5 in communications and advertising. At our advertising school, Sup de Pub, you’ll find a wide range of suitable programmes. We train future advertising managers. In particular, we offer the following specialisations:
- Communication & Audiovisual Production ;
- Art Direction & Visual Design ;
- Communication & Graphic Design ;
- Design-Editing ;
- Brand advertising ;
- Marketing, management and media production.
Once you have completed the course, you will be awarded the RNCP level 7 diploma, which is recognised by the French government. This is a sandwich course, so you can combine your studies with a professional life.