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Bachelor Webmarketing

The digital world

42,7

8,4%

2 860

91%

A booming market

Key skills in this specialisation

  • Mastering different web languages.
  • Know how to use the main design tools.
  • Conducting market research.
  • Create an editorial charter.
  • Drawing up an editorial schedule.
  • Optimising a website (SEO and SEA).
  • Managing a communication strategy on social networks.
  • Managing a brand’s e-reputation.
  • Developing and monitoring a branding strategy.
  • Produce targeted reports.

the choice is yours

The program

Download our brochure

Objective employment

Our partner companies

I've recruited Sup de Pub students on both work-study and permanent contracts. Each time, I've appreciated the combination of practical skills and theoretical knowledge that makes them operational from day one in the teams.

Jean-Philippe PiauGeneral Director

go further

events

all you need to know

Webmarketing: our online resources

Le Figaro Etudiant 2025 Ranking

17/03/2025

Sup de Pub takes 2nd place in the ranking of communication schools!

Sup de Pub confirms its excellence in the 2025 ranking of the best communication schools in France!

23/01/2025

The Brand Immersion

Sup de Pub students at the heart of the event! A must-attend event for future communicators.

02/01/2025

“Home of Explorers”: Sup de Pub new tagline

Sup de Pub will soon be 40 years old. 40 years of history, creation, passion and innovation. 40 years of expertise and openness to the world. 40 years is both a renewal and a rebirth. It's also the moment to unveil a new milestone in the school's history with our new signature "Home of Explorers".

24/12/2024

The Pub Night

Every year since 2016, Sup de Pub Bordeaux has invited its students, alumni, speakers and their friends and family to take part in an advertising saga evening, to share a unique moment around a defined theme.

17/12/2024

What qualities are needed to work in communication?

In a world where the exchange of information is essential and omnipresent, the communications sector plays a central role.

11/11/2024

What employers have to say about recruiting students

We're delighted to be able to see from the feedback we've received from companies just how closely our offering can match the constantly changing and innovative demands of the market. And we'll always have to be on the move with these trends and developments, keeping a constant watch.

26/07/2024

GP Explorer: the 100% youtubers and streamers car race

It all officially began on 5 April 2021 when Squeezie (the leading French-language digital creator on YouTube with over 17.4 million subscribers) announced live on Twitch the creation of the "Grand Prix Explorer", the first motor racing competition to bring together content creators from YouTube, Twitch and Instagram.

30/04/2024

April fools’ day campaigns that marked 2024

1 April, a day both dreaded and cherished, is an opportunity for brands to deploy communication strategies that are as daring as they are unexpected.

30/04/2024

Why should you study abroad with Erasmus?

Taking part in Erasmus+ (launched in 1987) offers a unique opportunity to enrich your career through mobility, intercultural exchange and academic immersion in another European country. But why take part in Erasmus?

Big ambitions raise big questions