Bachelor in Social Media
Become an expert in communications, digital marketing and e-reputation. A 3-year course to lay the foundations for an exciting career in the digital world.
The social media world
9.3 bn
sales in France
27 years old
average age in this sector
2 259
per month of average salary
+13%
growth in this sector
A booming market
The omnipresence of digital technology is driving companies to incorporate social networks and new technologies into their strategies on a massive scale. To stand out from the crowd and win over new audiences, communication skills are essential.
towards professional excellence
Key skills in this specialisation
- Mastery of various digital tools
- Increased knowledge of social networks
- Leading online communities
- Creation of social media content
- Creation of SEO-optimised web content
- Competitive intelligence
- Drawing up a graphic charter
- Setting up an editorial schedule
- Defining a digital strategy
- Use of performance measurement tools
More info
The program
Find out all about the course and how to apply for our bachelor’s degree in social media.
Bachelor in Communication and Digital Marketing
Download our brochure
Objective employment
Our partner companies
Quickly land an internship, work-study contract or even a permanent contract in social media within our network of partner companies, in France or abroad.
Flashback
Discover the careers
of our former students
They learned about social media at Sup de Pub and are now shaping the image of the most inspiring brands… Find out more about the academic and professional careers of these students!
It's not so much skills that we're looking for, but curiosity, open-mindedness and a real personality.
go further
events
Attend our open days, information meetings and webinars! Find out about all our on-campus and distance learning events.
all you need to know
Social media: all our online resources
Want to find out more about the world of social media? Discover this fast-growing sector, essential to the development of any business.
02/01/2025
“Home of Explorers”: Sup de Pub new tagline
Sup de Pub will soon be 40 years old. 40 years of history, creation, passion and innovation. 40 years of expertise and openness to the world. 40 years is both a renewal and a rebirth. It's also the moment to unveil a new milestone in the school's history with our new signature "Home of Explorers".
24/12/2024
The Pub Night
Every year since 2016, Sup de Pub Bordeaux has invited its students, alumni, speakers and their friends and family to take part in an advertising saga evening, to share a unique moment around a defined theme.
17/12/2024
What qualities are needed to work in communication?
In a world where the exchange of information is essential and omnipresent, the communications sector plays a central role.
11/11/2024
What employers have to say about recruiting students
We're delighted to be able to see from the feedback we've received from companies just how closely our offering can match the constantly changing and innovative demands of the market. And we'll always have to be on the move with these trends and developments, keeping a constant watch.
26/07/2024
GP Explorer: the 100% youtubers and streamers car race
It all officially began on 5 April 2021 when Squeezie (the leading French-language digital creator on YouTube with over 17.4 million subscribers) announced live on Twitch the creation of the "Grand Prix Explorer", the first motor racing competition to bring together content creators from YouTube, Twitch and Instagram.
30/04/2024
April fools’ day campaigns that marked 2024
1 April, a day both dreaded and cherished, is an opportunity for brands to deploy communication strategies that are as daring as they are unexpected.
30/04/2024
Why should you study abroad with Erasmus?
Taking part in Erasmus+ (launched in 1987) offers a unique opportunity to enrich your career through mobility, intercultural exchange and academic immersion in another European country. But why take part in Erasmus?
29/04/2024
Why study in Costa Rica?
In France, Costa Rica is a lesser-known destination for study than other foreign countries. Yet the country offers a host of advantages. Students and parents often lack information about this somewhat less common destination. In this article, we explain why you should study in Costa Rica.
29/04/2024
Why work in the cultural sector?
Working in the field of culture goes far beyond a simple professional occupation. Culture in all its forms – whether visual arts, music, theatre, literature or heritage – plays a crucial role in building and preserving a society's collective identity. In this article, we look at the underlying reasons why so many people dedicate their careers to this fascinating field.
Big ambitions raise big questions
Our campus teams are ready to answer all your questions at a personal meeting.