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Paylib, a service created by the banks Did you know that mobile payment usage has increased by 20% since 2018? Between individuals, Lydia is the most used by the 18-25 years old. The expression “I’ll make you a Lydia” has even entered the common language. In comparison, “Paylib between friends” is very little used. However,…

Everyone remembers the Findus scandal, with horse meat, or Nutella, with palm oil. Following a compromising truth or a bad buzz, the company concerned must act intelligently, and this is where crisis communication comes in. Understanding crisis communication During one week, the students of SP4 Strategic Planning and SP4 Public Relations, Reputation and Influence were…

Maurice Levy, Chairman of the Supervisory Board of Publicis, has always been part of the French advertising landscape. During a conference at Sup de Pub, he agreed to talk to us about societal and environmental transformation, communication in general and Publicis in particular, without forgetting more touchy subjects like women. We will even talk about…

Since 2021, the ready-to-wear brand Camaieu has been making a new look in its communication. Camaieu’s new identity With the Buzzman agency, Camaieu has proposed a poster campaign in 2021 in a “girl power” atmosphere, very trendy at the moment. The posters are daring since none of the models are wearing Camaieu clothes. Here, women…