Our latest "" stories

The Auvergne-Rhône-Alpes communication media OUR(S) organized, as it does every year, the OURS de la com. This competition rewards the best projects, campaigns, initiatives and personalities during a large award ceremony (the OURS), a true annual event for the sector. The subject of the OUR(S) This year, the OUR(S) proposed as a topic the awareness…

Marqueurs is a book and a web-series where students question their relationship with brands, content, and likes; and also the practices of our professions and the society they want to inspire. This new generation of communicators shares their visions and dreams of creation, inclusion and environmental justice. On the occasion of the launch of the…

Discover our best of this month’s campaigns. Stromae explodes the counter of views with TF1. Netflix simulates the arrival of a comet on New York. The operator Free parodies the Elysée. McDonald’s shows its love for cats. Stromae starts the promotion of his album “Multitude”, scheduled to be released on March 4, 2022. After years…

The Grand Concours de l’Éloquence de Sup de Pub is organized for students. This event is done in collaboration with the school of political science, HEIP, part of the Omnes Education Group. The Grand Concours de l’Éloquence Sup de Pub x HEIP Students have more than a month to prepare their texts for this Great…

Discover our best of the best Christmas campaigns. Disney continues to make us dream. Coca Cola makes sure Christmas gifts are delivered. ARGOS gives the package. Coop Switzerland comes back with its Christmas monster Nevi and the Norwegian postal service moves us. Like every year, Disney offers us an enchanting Christmas campaign. As is often…

Discover our best of this month’s campaigns. Netflix makes us dream with its “Tudum”, Pringles launches the hostilities of the Super Bowl 2022, Manly Man Company proposes us a concept… original (?) for Valentine’s Day and Greenpeace dives into the past to remind us the present situation. Netflix invites you to bring out the writer…

For the second year in a row, a student from the school wins the Bordeaux Press Club competition. What is the Press Club? It is an association of journalists communicators, students, or local authorities, founded by renowned creators. The Press Club is thus an essential player in the life of the media and information in…

Dragibus, an iconic brand Did you know that? Dragibus is the second favorite candy brand of the French, behind the Tagada strawberries. But the brand is losing buyers, mainly due to a lack of product evolution. A novelty in the dragibus In 2021, a change takes place, all the Dragibus are now colored by dyes…

The Sup de Pub school welcomed Laurence Body for her conference: “The customer experience: why now and where to start? She has been passionate about UX design and CX design for the past few years. Laurence Body, her career, her experience Laurence Body is an expert in customer experience management and human-centered design. In 2012,…

What if we organized a giant blind test in a theater? Sup de Pub Bordeaux took up the challenge… Back in pictures December 2, 2021: More than 800 people (students, speakers, alumni and the administration) participated in the 5th edition of the Night of Advertising on the theme of music. The agency LE VESTIAIRE prepared…