The web ergonomist reorganizes the interface of websites, in order to conform them to the expectations of Internet users. His priority is to optimize the user experience. This digital professional can find his or her way by following a User course in a communication school.
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What is a web ergonomist?
What is web ergonomics ? It is the way in which an interface is presented to users, in order to be easier and more pleasant to use. The web ergonomics is then the guarantor of the comfort and security of use of a site or an application.
The web ergonomist is there to ensure this ergonomics, that is to say this set of techniques making the interface more intuitive. Its role is above all to detect the real expectations of the users, in order to adapt the interface to these expectations.
This digital professional must guarantee the easy use of the website concerned. And this, whether the visitor goes there from his computer, his tablet, his smartphone, or from any other connected device. As a developer ensures the functional side of the site, the web designer takes in hand the aesthetic side and the fluidity of the site.
What are the missions of a web ergonomist?
The main mission of a web designer is to ensure the user experience. It must ensure that every visitor to the site effortlessly understands the interface, so that they can use it without difficulty. In this sense, the ergonomist actively participates in the transformation of visitors into prospects, and then, into customers.
It also guarantees customer loyalty and the company’s reputation in the eyes of all. In addition, having a fluid and easy-to-use site is a way to stay ahead of commercial competitors. To achieve this, the web ergonomist must carry out the following missions:
- determine the needs and expectations of users;
- design and improve an interface that meets these expectations;
- optimize the fluidity of the site or the mobile application;
- create a clear, well-structured, well-organized and easy-to-use interface;
- highlight elements that encourage users to take action, without overloading the page.
Why become a web ergonomist?
If you work as a web designer in a company, you are part of the team that creates its website. Your role in the team is to identify the behaviors of Internet users, and to conform the presentation of the site to these behaviors.
It’s a complex job, because you have to be both a salesman and an artistic manager. However, if you find that being a web designer is an exciting job, you will easily find your way into this field. The most efficient web ergonomists choose to become one in order to integrate a sector in constant evolution.
Moreover, the remuneration is very satisfactory for a web ergonomist. In addition, career development is interesting if you choose this path. For example, you can become a web project manager or an art director if you wish.
What is the salary of a web ergonomist?
The salary of a web ergonomist will depend largely on the size of the company that hires him. This digital professional will also benefit from a more consequent remuneration if he works in the Ile-de-France region or abroad.
To make a good living from this web profession, consider upgrading your skills through professional training. In this way, you can earn a gross monthly salary of €2,500 at the beginning of your career. This corresponds to a gross salary of approximately €30,000 per year. A senior web ergonomist can earn up to €45,000 in gross annual salary.
What studies are required to become a Web Designer?
You have a wide choice of paths to become a web ergonomist. For example, you can improve your graphic design or multimedia skills. The most interesting thing is to go to a communications school to get an idea of all the facets of the job. By choosing the Sup de Pub school, you can join a campus in Paris, Bordeaux, Lyon, Rennes or abroad. This school offers several professional training courses to prepare you to become a web designer, including :
- SP2/SP3 Communication & Digital ;
- SP3 Visual and digital creation ;
- SP3 Digital Communication ;
- SP4/SP5 Users & Data Marketing Pathway;
- SP4/SP5 UX & experiential strategy;
- SP4/SP5 Art Direction & Visual Design;
- SP4/SP5 Communication & Graphic Design;
- SP4/SP5 UI & Digital Design;
- SP5 Visual Creativity In Advertising.