What is a traffic manager?
The job of traffic manager combines the Internet and advertising. As its name so aptly suggests, it’s a question of managing traffic or visitor flow. This expert in digital communication ensures the development of an online business through well-honed strategies. They set up advertising campaigns and ensure their performance.
The traffic manager creates all the visual content for the site. This includes banners, banner ads and pop-ups. He chooses the messages to be conveyed and the products to be promoted. They monitor actions, results and performance. It ensures the continuity of campaigns by deleting obsolete content.
It studies and analyses data relating to visitor flows. To do this, they have access to effective digital tools and accurate statistics. Their aim is to detect weaknesses and loopholes, and then take action to correct them.
All these actions help to improve the brand image and e-reputation of the client. They also help to improve the conversion rate and therefore sales. The traffic manager may wear several hats, including community manager, web marketer and web content writer.
In a large organisation, they play the role of supervisor and mentor to a team of Web experts. You can choose to work for a communications agency, traditional companies or e-commerce companies.
What does a traffic manager do?
Traffic managers carry out a wide range of tasks, encompassing a number of different web-related professions. They are involved in marketing, communication, content creation, content management and team management. In short, they are responsible for :
- manage the flow of visitors to the site;
- to improve the number of visits and attendance ;
- find solutions to increase the conversion rate ;
- convince new arrivals to become customers;
- find a strategy that is adapted to the site’s needs and consistent with its brand image;
- set up communication tools and develop informative and promotional content;
- Setting up advertising campaigns and ensuring their effectiveness;
- analyse data and statistics to measure the performance of actions taken ;
- Report on campaign results;
- activate procedures to boost sales;
- manage a team of professionals ;
- adjust strategies according to the results obtained.
Why become a Traffic Manager?
Becoming a traffic manager means joining the web industry. They are expanding rapidly, and will continue to do so for many years to come. Technology has no limits. By joining this field, you’ll be at the centre of innovation. You’ll sharpen your curiosity and be constantly learning. The challenges are fulfilling, both personally and professionally.
On the other hand, the opportunities and prospects for development that it has to offer help to make it so attractive. Almost all sectors recruit for it. As a result, it’s easy to find a job as soon as you graduate. Unemployment rates are very low. After years in this position, you could become a trafficking director. You will then manage a team of traffic managers.
This job is also attractive because of its high salary level. Depending on your results, you are likely to receive more than this.
How much does a traffic manager earn?
An entry-level traffic manager earns between €2,900 and €3,300 gross per month. An experienced executive can earn up to 60,000 euros gross per year, or 5,000 euros per month. However, these are just estimates. Depending on the organisation you work for, your salary may go up or down.
What do you need to study to become a traffic manager?
You can become a traffic manager with a 5-year degree in digital marketing. Sup de Pub is one of the best schools to study in this field. Our work-linked programmes make it easier for you to enter the world of work. What’s more, you’ll receive a state-approved diploma that will also work in your favour. We’re talking about the RNCP level 7 qualification, equivalent to a bac+5.
In terms of specialisation, we suggest :
- Users & Data Marketing pathway: this pathway introduces students to the study and exploitation of data. Admission is at bac+4 or bac+5 level;
- E-commerce strategy: you will understand all the workings of an e-commerce site and the tools that help to optimise it;
- SP5 Digital Marketing, Innovation & Start-up Project: this is an English-language programme. It teaches you all you need to know about digital marketing and project management.