Bold and creative brands
This year, several brands have rivalled each other in ingenuity to surprise and entertain their audiences, as can be seen from the anthology of hoaxes orchestrated by various brands.
While some chose to sow doubt by unveiling announcements a few days before, others preferred to play the total surprise card, unveiling subtle ideas that hit the nail on the head.
Burger King tricks its customers with McDonald’s bags
Burger King was one of the main protagonists of the day, with a communication campaign that will go down in history. The fast-food chain decided to surprise its customers by delivering their orders in McDonald’s branded bags. It was a strategy that was as daring as it was amusing, causing confusion among consumers but also generating a wave of reactions on social networks, boosting the commitment of the brand’s fans.
Creative and surprising ads
In the food sector, Lustucru struck hard with its announcement of pasta cooked in just 3 seconds, while Heinz decided to diversify its range by launching a moisturising and repairing tomato-based shampoo. These announcements were as unexpected as they were delightfully eccentric, and they captured the public’s attention.
In a completely different vein, BIC has come up with a revolutionary pen equipped with an anti-theft lock, while Basic-Fit has celebrated the iconic sports bag by placing it in the Musée Grévin, an initiative that is as original as it is unexpected.
Unusual ideas that have made a lasting impression
But brands weren’t the only ones to play the April Fools’ game. The Western Australia Police Force has also caused a stir by introducing “flashing light Crocs”, an idea that was both funny and unusual.
In short, April Fool’s remains a favourite playground for brands seeking visibility and brand awareness. This year, they have once again captured the attention of their audiences with campaigns that are as creative as they are memorable.