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What careers are there in marketing?

Do you have a passion for marketing and want to work in the field? But you’re having trouble choosing between the various marketing professions? And you’re not sure which ones are the most popular and interesting for you? Find out in this article which marketing profession to choose.

In a nutshell:

Marketing professions:

  • Are as numerous as they are varied.
  • May affect different sectors.
  • Pay depends on the position and your level of education.
  • These are easier to access after a marketing or communications school.

What careers are there in marketing?

If you want to know what kind of job you should be doing in marketing, you need to know about the main professions available in this sector. Then you need to find out what qualities and skills each of them requires. Once you know all this, you can choose the career that suits you best.

Marketing professions: Marketing researcher

One marketing profession that is recruiting a lot these days is that of marketing researcher. Virtually every company needs a marketing researcher, regardless of its activities. In this job, you are responsible for collecting marketing data and analysing it. The aim is to check how the company’s business is developing and make changes if necessary.

Marketing professions: Media researcher

With the development of technology and digital technology, media researchers also play an important role within a company. They are particularly involved in digital marketing. Communication schools such as Supdepub offer training courses tailored to this profession.

For example, you can choose to study UI and digital design, or audiovisual communication and production. To find out about all Supdepub’s programmes, visit the website and go to the FAQ section to find answers to your questions.

Marketing professions: Marketing product manager

In marketing, you may have to promote a number of products. As a marketing product manager, you are responsible for developing one of these products. You will study the percentage of sales and customer feedback. On the basis of these, it’s up to you to establish an effective strategy for promoting the product and ensuring its development.

Marketing professions: Advertising manager

As an advertising manager, you will be responsible for coordinating all the operations required to implement an advertisement. You need to be a technician to do this job, but you also need to be creative, artistic and imaginative.

Marketing professions: Copywriter

Design and copywriting are also among the most important tasks in marketing. Most often taught in communications, they are very useful in marketing, particularly for promoting a product through advertising. If you decide to work in these areas, you should also make sure that you are good at communicating.

Marketing professions: Data manager

In marketing, you may have to collect and manipulate a lot of data. You use this data to carry out studies and analyses to monitor the development of the company’s business. You take charge of this by becoming a data manager.

Marketing professions: Art director

The job of artistic director is one of the most sought-after in marketing. It’s a position of responsibility that requires you to coordinate the implementation of an artistic project. You’ll have to manage a whole team to ensure that the project is carried out.

Marketing professions: Graphic Designer

Graphic designers play an important role in marketing, and more specifically in advertising. In particular, they are involved in branding and developing an effective strategy to promote a product and/or service.

Marketing professions: Illustrator

With the evolution of digital technology and the emergence of digital marketing, companies increasingly need illustrators. It’s a job that’s starting to attract a lot of new recruits, and one that pays pretty well.

Marketing professions: Traffic manager

Traffic managers also play an important role in a company’s marketing department. He or she is primarily responsible for exchanges concerning products and/or services and ensures that they run smoothly.

Marketing professions: Webdesigner

With the emergence of digital marketing, the Webdesigner is one of the new marketing professions. It’s also a job with a future, as digital tools continue to develop. Web designers are responsible for using these tools to promote a company’s products and/or services.

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