Master of Sciences in Digital Strategy
Optimise your company’s online presence and learn how to master different digital tools to achieve your business objectives.
The sector in figures
The world of digital strategy
42,7
billion
in sales for this sector
91%
of employees in the sector have permanent contracts
2 860
per month of average salary
8,4%
growth in the last year
A booming market
The digital strategy sector plays an essential role in the transformation of businesses. It enables them to navigate effectively in the digital environment and take full advantage of the opportunities offered by new technologies.
towards professional excellence
Key skills in this specialisation
- Mastering different web languages.
- Know how to use the main design tools.
- Conducting market research.
- Create an editorial charter.
- Drawing up an editorial schedule.
- Optimising a website (SEO and SEA).
- Managing a communication strategy on social networks.
- Managing a brand’s e-reputation.
- Developing and monitoring a branding strategy.
- Produce targeted reports.
More info
The programmes
Refine your academic project and choose your programme
Master of Science in Health and Wellness Communication
Master of Science Digital marketing and e-commerce
Master of Science in Corporate Communication and Public Relations
Master of Science Strategic Planning and Creative Strategy
Master of Science in Communication and Media Strategy
Master of Science in Digital Strategy and Social Media
Master of Science in Communication for Cultural and Creative Industries
Objective employment
Our partner companies
Quickly land an internship, work-study contract or even a permanent contract and work for the brands that inspire you, thanks to our network of partner companies.
Flashback
Discover the careers
of our former students
Sup de Pub alumni, they are now building the image of major brands.
Sup de Pub graduates stand out for their excellent communications training, perfectly suited to our dynamic professional environment. Each recruit quickly becomes a valuable resource, bringing fresh energy and innovative ideas that are vital to consolidating our leadership position.
go further
events
Take part in our open days, information meetings and webinars! Consult the list of events organised on our campuses or online.
all you need to know
Digital strategy: our online resources
Want to find out more about the world of digital strategy? Discover a sector that is both buoyant and innovative…
02/01/2025
“Home of Explorers”: Sup de Pub new tagline
Sup de Pub will soon be 40 years old. 40 years of history, creation, passion and innovation. 40 years of expertise and openness to the world. 40 years is both a renewal and a rebirth. It's also the moment to unveil a new milestone in the school's history with our new signature "Home of Explorers".
24/12/2024
The Pub Night
Every year since 2016, Sup de Pub Bordeaux has invited its students, alumni, speakers and their friends and family to take part in an advertising saga evening, to share a unique moment around a defined theme.
17/12/2024
What qualities are needed to work in communication?
In a world where the exchange of information is essential and omnipresent, the communications sector plays a central role.
11/11/2024
What employers have to say about recruiting students
We're delighted to be able to see from the feedback we've received from companies just how closely our offering can match the constantly changing and innovative demands of the market. And we'll always have to be on the move with these trends and developments, keeping a constant watch.
26/07/2024
GP Explorer: the 100% youtubers and streamers car race
It all officially began on 5 April 2021 when Squeezie (the leading French-language digital creator on YouTube with over 17.4 million subscribers) announced live on Twitch the creation of the "Grand Prix Explorer", the first motor racing competition to bring together content creators from YouTube, Twitch and Instagram.
30/04/2024
April fools’ day campaigns that marked 2024
1 April, a day both dreaded and cherished, is an opportunity for brands to deploy communication strategies that are as daring as they are unexpected.
30/04/2024
Why should you study abroad with Erasmus?
Taking part in Erasmus+ (launched in 1987) offers a unique opportunity to enrich your career through mobility, intercultural exchange and academic immersion in another European country. But why take part in Erasmus?
29/04/2024
Why study in Costa Rica?
In France, Costa Rica is a lesser-known destination for study than other foreign countries. Yet the country offers a host of advantages. Students and parents often lack information about this somewhat less common destination. In this article, we explain why you should study in Costa Rica.
29/04/2024
Why work in the cultural sector?
Working in the field of culture goes far beyond a simple professional occupation. Culture in all its forms – whether visual arts, music, theatre, literature or heritage – plays a crucial role in building and preserving a society's collective identity. In this article, we look at the underlying reasons why so many people dedicate their careers to this fascinating field.
Big ambitions raise big questions
Our campus teams are ready to answer all your questions at a personal meeting.