Back to school – February 2025

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I started law school in September and didn’t like it at all… Sup de Pub’s “rentrée décalée” program put stars in my eyes!

Anaé – Etudiante Sup de Pub

The new school year at sup de pub

( PARIS ONLY )
The Sup de Pub “rentrée décalée” offers the flexibility of starting your training in February, allowing you to adapt to your own pace without losing time.

Here you’ll find all the essential information on available programs, admission requirements and important dates!


Our available programs

Bachelor

COMMUNICATION & CREATION


If you’re attracted to the world of communications, this year’s course will give you an insight into its many facets, behind-the-scenes and missions. On the program: introduction to strategic analysis, discovery of creative tools and processes, introduction to project management… A cross-disciplinary curriculum to help you fully understand the ecosystem of communications professions – and better find your own path!

Accessible to the disabled. To find out more

  • Communication fundamentals
  • Monitoring and analysis
  • Trend analysis, culture and art
  • Consumer behavior
  • Digital communication and social networks
  • Visual arts culture
  • Structuring data & Gen AI
  • Operation Pact
  • Speaking
  • English Communication
  • Design and copywriting
  • Visual production (DTP)
  • Audiovisual production
  • Creative culture
  • Graphic design
  • Semiology
  • Design and production studio
  • Typography
  • Introduction to communications law
  • Managing a project

Initial training

Courses: 6-month intensive course from February to June
Internship: July and August

8 200€

Master of Sciences

Communication and media strategy

The steady growth in the number of trademarks registered with the INPI over the past 5 years is increasing the pressure on companies to stand out from the crowd. Our program responds to this challenge by training future professionals in both strategic and operational work: how to position a brand effectively, and what resources to deploy to bring it to life. Designed for students with existing communications skills, this program offers a highly sought-after specialization, incorporating the very latest trends and advances in brand communications.

Accessible to the disabled. To find out more

910h – 120 ECTS

  • Marketing fundamentals
  • Brand strategy
  • Media strategy
  • Audience planning and media buying
  • Media planning: display and RTB
  • Content strategy and brand content
  • Search: SEO/ SEA/SMO
  • Social networks and social ads
  • Communication strategy
  • Press relations strategy, influence, events
  • KPIs and performance measurement
  • Influence strategy
  • User experience
  • Employer branding and internal communications
  • Purpose and commitment
  • Content strategy and brand content
  • Digital marketing
  • Social media strategy
  • Brand strategy and activation
  • Omnichannel & 360° media planning
  • Media recommendation

20-month sandwich course

MSc 1 : (January 25 to September 25 )
1 week in class / 1 week on company premises

MSc 2 : (September 25 to September 26 )
1 week in class / 3 weeks on company premises

22 500€

  • Digital project manager
  • Digital coordinator
  • Digital communications manager
  • Content manager
  • Community Manager
  • Social Media Manager
  • Digital communications manager
  • Digital strategy consultant

Event strategy and production

Ill-treated – but also profoundly transformed – by health crises, events are regaining a place of choice in communication strategies and budgets. Trade fairs, seminars, incentives, launches, etc. These are the kinds of occasions that brands are investing in, using the options offered by physical and digital media. Students in this program will be working on these experiences, which provide a privileged opportunity for immersion in the world of brands and contact with audiences.

Accessible to the disabled. To find out more

910h – 120 ECTS

  • Event marketing
  • Territorial marketing
  • Event communication
  • Event digitalization
  • E-press relations/press relations
  • Innovation project
  • Events and eco-responsibility
  • Sustainable development and green management
  • Events project
  • Event project management
  • Event production
  • Logistics and event management
  • Event brand content
  • Event strategy and new technologies
  • Influence strategy and press relations
  • Corporate communication
  • Sustainable development and green management

20-month sandwich course

MSc 1 : (January 25 to September 25 )
1 week in class / 1 week on company premises

MSc 2 : (September 25 to September 26 )
1 week in class / 3 weeks on company premises

22 500€

  • Event Project Manager
  • Event coordinator
  • Communications and events manager
  • Event manager
  • Event Manager
  • Event communications manager
  • Event Art Director
  • Event producer

Strategic planning & international brand strategy

English Track

Understanding audiences is at the core of marketing and communication consulting professions. It is the strategic planning department’s responsibility, in particular, to integrate the perspective of the target audience into the thought process. Trend monitoring, qualitative and quantitative studies, expert interviews… all means are good for uncovering insights – and thus better informing the recommendation work.
The goal: to enable brands to continually adapt to their audiences and develop their innovation capacity.

Accessible to people with disabilities. Read more

910h – 120 ECTS

  • Marketing and digital transformation
  • Communication strategy and segments
  • Brand strategy and diversification
  • Communication strategy and markets
  • Strategic planning and brand identity
  • Editorial strategy
  • Media strategy
  • Trend book
  • Brief analysis
  • Inbound marketing
  • Internal, corporate and HR communication
  • Data collection
  • Customer journey and customer cycles
  • Reputation and crisis communication
  • UX research and design sprint
  • Purpose-driven brand
  • Foresight and design fiction
  • Communication audit: from code to disruption
  • CX and experiential brand
  • Campaign management and performance
  • Consulting direction and strategic workshop

Work-study program lasting 20 months

MSc 1 : (jan-25 to sept-25 )
1 week classroom / 1 week on-the-job

MSc 2 : (sept-25 to sept-26 )
1 week classroom / 3 weeks on-the-job

22 500€

  • Strategic Planner
  • Account Manager
  • Account Director
  • Brand Manager

Would you like to find out more
about these programs?

Take part in one of our Open Houses!
Our students and lecturers will be on hand to answer all your questions.

Sup de Pub students

What are the admission requirements?

Admission requirements for1st year

Year 1 (B1) is open to candidates with a baccalauréat or equivalent foreign qualification.

Admission is validated after passing the entrance exams, which require a minimum average of 10/20, and subject to available places.

Admission requirements for 4E ANNÉE

Direct access to the 4th year (MSc1) is possible for all candidates with a BAC+3 (180 ECTS credits) specializing in communication, design, marketing, advertising or sales.

Not all programs are automatically open to all students: a pre-selection will be made by the Admissions department based on the consistency between the choice of specialization and the applicant’s academic background and professional experience.

Admission to the school is subject to availability, after passing the entrance exam, which requires a minimum average of 10/20.

Admission process

Admission based on tests – Online application form

Registration fee: €90

Please bring your school-leaving certificate, CV and cover letter.

Integration is based on the number of places available in the course.

TestsDurationCoefficient
VIDEO PLAYER
inventive writing
30 min.2
BRIEF
setting in situation
2h4
INDIVIDUAL INTERVIEW
oral motivation interview
30 min.6

International admission

Are you a student living abroad who does not have French nationality, regardless of the language you speak?
You are subject to the international admission procedure.

Updated 18 October 2024