Events are nowadays at the heart of all companies and all communications. Just like communication, it is everywhere. We need to promote the image of an event, a festival, a political committee, a conference… But also to promote the image of a product, or even the image of a person (star, political personality, president…). The event is a flag with a thousand colors that must be made to shine so that the greatest number of people see it and are interested. Digital tools are new and very effective communication levers in the event industry today, but traditional communication vectors are still effective (posters, flyers…).