Bachelor Exchange : Digital Marketing – 3rd year

Develop skills that are recognized and sought after in the professional world

Digital is now present in all companies in BtoC as well as in BtoB and allows to develop new strategic opportunities. Brands rely on digital to develop their visibility, build a multi-media communication approach, develop sales but also work on their image and reputation and manage their prospecting.
You will be able to collaborate on the strategic aspects of the brand as well as manage and animate the digital channels.

Contribute to the multi-media communication strategy

In order to understand how all digital channels are structured, you will approach webmarketing as well as the communication strategy of a brand. Through pedagogical exercises, you will have the opportunity to define a positioning, a precise targeting and a strategic recommendation for the brand’s communication according to the set objectives and to imagine all the operational levers such as emailings, advertising campaigns on social networks, creation of editorial or audiovisual content, etc. You will learn how to study the market, the targets and the appropriate communication channels in order to set up an efficient brand campaign.

Designing a multimedia communication plan

Based on a strategic recommendation, you will understand the deployment of the multi-media communication plan. The discovery of all the digital acquisition channels (natural and paid referencing, social ads, digital display, etc.) will allow you to learn how to orchestrate the media according to a budgetary framework and the constraints set. You can measure the results and optimize your actions in real time.

To manage multimedia communication actions

Thanks to your acquired digital expertise, you will be able to manage projects regardless of the brand issues or sectors of activity. At the same time, in order to steer the deployment of communication actions, you will learn to master project management with different interlocutors, schedule management, budgetary arbitration according to the strategic framework defined in the multimedia communication plan.

The diploma is awarded by obtaining 60 ECTS through different evaluation methods (case study, simulation, questionnaire ….). Time in the workplace is also required.

Competitions

During the year, several competitions are organized: students work together, in micro-agencies, on a concrete case study presented by a major advertiser or agency. They have two weeks to respond to a specific strategic, marketing or creative issue.

Project and implementation

During your work experience, you will have the opportunity to deploy and manage various projects that you will structure with the support of the school, in order to develop your professionalization and build your portfolio.