In a nutshell:
- Find out about the different types of company where you can do a work-linked placement in communications: from multinationals to start-ups, communications agencies and not-for-profit organisations.
- A work-study programme in communications offers practical experience and the chance to develop professional skills while building a solid professional network.
- Doing a work-study placement in a communications agency offers a varied and dynamic experience, while working for an advertiser allows you to immerse yourself in the company’s culture and specific objectives.
- To find a company for your work-study placement, use your contacts, explore online job vacancies and take part in professional events.
- Yes, it is possible to do a sandwich course in communications at Sup de Pub, where you can combine studies and work experience from the 3ᵉ year.
What types of companies offer work-linked training in communications?
The communications field offers a multitude of work-study opportunities in different types of company. From large multinationals to innovative start-ups and specialist communications agencies, here’s an overview of the types of companies where work-study students can gain experience in communications:
- Multinational companies: large companies operating on a global scale often have well-established communications departments, offering work-study opportunities in areas such as public relations, internal communications, brand management and social media;
- SMEs and start-ups: small and medium-sized enterprises and growing start-ups can offer very rewarding work-study experiences, where students may be required to work on a variety of communications projects, often with a high degree of autonomy and responsibility;
- Communications agencies: Communications agencies offer an ideal playground for work-study students, where they can be involved in managing advertising campaigns, content creation, marketing strategy, press relations and much more, working with a variety of clients and projects;
- Non-profit organisations: NGOs, charities and non-profit organisations also need communications professionals to publicise their missions, mobilise support and raise awareness of their causes, offering significant work-study opportunities.
Why would you want to do a work-linked training course in communications?
A work-study programme in communications offers a host of advantages, both professionally and personally. Here are just a few of the reasons why many students choose to embark on a work-study programme in communications:
- The sandwich course enables students to apply the theoretical knowledge they have acquired in the classroom in a real-life professional environment, working on practical projects and facing real-world challenges;
- Working on a work-study programme in communications enables students to develop a range of practical skills;
- Work-linked training gives students the opportunity to meet and work with communications professionals, make valuable contacts and build a professional network that can prove useful in their future careers.
Why do a communications work placement in an agency?
There are many advantages to doing a communications work placement in an agency. It offers a varied and rewarding experience. Communications agencies are often collaborative working environments, where teams interact closely to develop creative and effective strategies. There are many opportunities for learning and professional development.
Communications agencies often operate in a dynamic environment, where projects evolve rapidly and challenges are constant. This gives work-study students a valuable insight into the realities of the professional world.
Why do a work-study placement in communications with an advertiser?
There are several distinct advantages to doing a work-study placement in communications with an advertiser, i.e. within the company itself rather than in an agency:
By working directly for the advertiser, work-study students have the opportunity to gain an in-depth understanding of the company’s culture, values and specific objectives, which can enrich their experience and overall understanding of communications.
Working for an advertiser allows work-study students to immerse themselves in a specific business sector and acquire in-depth expertise in the field, which can be particularly valuable for their future careers.
Students on placement in an advertiser’s communications department have the opportunity to work closely with the company’s internal teams, such as marketing, sales, R&D, etc., which fosters a holistic understanding of communications activities and their impact on the entire organisation.
How do I find a company to do a work-study placement in communications?
Finding a company to do a work-study placement in communications can be a challenging process, but there are a number of steps you can take:
- use your personal and professional contacts, as well as professional social networks, to explore work-study opportunities in communications. Networking can often help you find hidden or unpublished opportunities;
- explore job sites specialising in work-linked training schemes, as well as the sites of the companies themselves, where positions can be advertised directly;
- Attend job fairs, recruitment forums and professional communication events, where you can meet recruiters and representatives of potential companies.
Is it possible to do a sandwich course in communications at Sup de Pub?
Yes, it is quite possible to do work-study in communications at Sup de Pub. The school offers work-study programmes in all its streams from the 3ᵉ year of study. This formula allows students to combine studies and professional experience by working in a company while continuing their training.
At Sup de Pub, the work-study programme offers students a valuable opportunity to put into practice the knowledge they have acquired in the classroom in a real professional environment, while benefiting from personalised support from the school.