Bac+4/5 Marketing & Communication CSR

> Analyze and understand the context and specificities of the advertiser’s market.

Know how to anticipate changes and identify societal behaviors and expectations in terms of responsibility, as well as trends in order to adapt the responsible communication strategy. Learn how to set up an active watch in order to deploy and optimize the advertiser’s engaged marketing strategy.

> Define and manage a CSR brand strategy.

Be able to support the brand in a responsible marketing approach. Students learn how to develop and manage the marketing strategy of the brand and defend a relevant CSR positioning strategy with the company’s various stakeholders, particularly its general management.

> Design and implement the brand’s communication strategy by applying the main principles of CSR.

Be able to develop and manage the CSR communication strategy for the brand through offline and digital levers in order to acquire and build loyalty among the brand’s audience, by proposing new promises, innovative actions and/or by encouraging real and structuring commitments.

> Know how to manage the performance of the brand’s marketing and/or communication actions.

Acquire the posture and interpersonal skills needed to lead and manage teams in the operational implementation of the brand’s marketing and CSR communication actions. Know how to define, evaluate and present the relevant evaluation criteria (measuring the carbon footprint, obtaining quality labels, etc.) of the communication strategy in line with the brand’s values.

> Conducting the advertising communication strategy and its various campaigns.

Learn to manage a department or a service and lead teams. Be able to optimize the visibility of a CSR strategy by ensuring its coherence and relevance while taking into account the strategy of means envisaged. Know and apply the fundamentals of copy strategy and brand storytelling in relation to CSR strategy. Control the broadcasting schedule, ensure the relevance of media and support choices with the objective of serving the brand’s CSR communication strategy.

The validation of the year is done by obtaining 60 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Time in the workplace is also required.

Competitions :

It is a professional situation. For two weeks, our students work on a real client brief presented by the agency and/or advertiser to respond to a strategic, marketing or creative issue. This transversal work is carried out collectively with a distribution of expectations according to skills, in the form of an agency proposal.

Big talk:

A flagship event at the end of the year, students present their arguments to a jury of professionals on a
and trends in the fields of communication and marketing and defend their point of view
view.

The professional project: Create your own start-up

The students form mixed project groups between the different specialties in order to carry out this common thread. You will have one year to acquire the entrepreneurial knowledge necessary to create your own fictitious start-up. Those who wish to do so, will have the possibility to join the Omnes Education incubator to be accompanied in order to really deploy their concept.