Bac+4/5 Communication & Audiovisual Creation

> Analyze a market and the competitive environment of a brand.

Study the challenges of the audiovisual market. Implement and analyze creative and strategic intelligence. Carry out benchmarks, analyze creative and technological trends as well as brand universes.

> Analyze and develop an audiovisual strategy.

Analyze the client’s strategy and identify their needs in order to propose creative directions. Knowing how to observe and understand the uses of consumers-spectators. Transform strategic insights into creative insights. Develop and design audiovisual content in line with the brand’s marketing objectives and budget.

> Develop the creative concept and manage its implementation

Understand an audiovisual project through the various stages of conception and learn to manage the entire production chain.

> Develop appropriate communication materials adapted

Choose and apply, with the help of appropriate tools, the visual codes according to the desired impact, on all media adapted to elaborate creative projects from defined artistic axes.

> Manage customer relations

Monitor and manage the budget taking into account the client’s objectives and the allocated budget. Gather the appropriate technical and creative skills and be able to defend the projects (oral presentation or elaboration of a file) and the creative choices. Manage the production of the creative strategy.

> Know the technical tools of creation and understand their uses

To follow and know the technical evolutions in the audiovisual field and their impact on the graphic culture, to use them as a source of creativity.

> Manage a project and a multidisciplinary team.

Collaborating, deciding, and leading are professional skills that students experiment with on a daily basis in numerous courses during practical work, workshops, and role-playing exercises in order tolearn how to manage a team and a company.

The validation of the year is done by obtaining 120 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Time in the company is also required (110 working days minimum).

Competitions

It is a professional situation. For two weeks, our students work on a real client brief presented by the agency and/or advertiser to respond to a strategic, marketing or creative issue. This transversal work is carried out collectively with a distribution of expectations according to skills, in the form of an agency proposal.

Book Day

At the end of the year, the students present their book to professionals in the sector. The Book Day is a
a real springboard interview that allows creative students to distinguish themselves and be noticed for
obtain their work-study in SP5

The professional project: Create your own start-up

The students form mixed project groups between the different specialties in order to carry out this common thread. You will have one year to acquire the entrepreneurial knowledge necessary to create your own fictitious start-up. Those who wish to do so, will have the possibility to join the Omnes Education incubator to be accompanied in order to really deploy their concept.