Bac+4/5 Influence Strategy and Public Relations

> Develop a brand’s influence strategy

In order to define and manage the brand strategy. Students will be trained in influence marketing and PR consulting – based on a critical and informed analysis of major strategic parameters: image and reputation audit of the brand, identification of key audiences, media and stakeholder mapping, best practices in influence, etc.

> Manage the company’s PR campaigns

Students will be invited behind the scenes of PR campaigns in order to understand the realities and constraints of the field: making contact with stakeholders, organizing meetings with the company, creating media kits, budgeting and planning operations… All this will sharpen their operational sense! Students learn to Develop and manage the brand’s marketing strategy.

> Develop the network as a brand ambassador

As its name indicates, Public Relations consists of building relationships with all of the brand’s audiences. As such, students will be particularly coached on their relationship, representation and negotiation skills to effectively speak to the company’s different audiences and on theThe development and management of the communication strategy for the brand.

> To ensure the reputation and the institutional communication

As the future guarantors of a company’s image and reputation, students in this program will also learn about reputation issues: how to measure it? how to improve it? how to manage it in a crisis situation? This is an opportunity for them to learn about monitoring tools and the challenges of institutional communication.

> Manage a project and a multidisciplinary team

Collaboration, decision-making and even leadership are professional skills that students experience on a daily basis in many courses during practical work, workshops and role-playing exercises in order to learn how to manage a team and a company.

The validation of the year is done by obtaining 120 ECTS by different evaluation methods (case study, simulation, questionnaire ….). Time in the workplace is also required.

Competitions:

It is a professional situation. For two weeks, our students work on a real client brief presented by the agency and/or advertiser to respond to a strategic, marketing or creative issue. This transversal work is carried out collectively with a distribution of expectations according to skills, in the form of an agency proposal.

Big talk:

Taking place at the end of the year, it is presented before a jury of professionals. Five themes composed of fifteen
articles are offered to students, a way to continue to monitor new trends in the field.
communication and marketing.

The professional project: Create your own start-up

The students form mixed project groups between the different specialties in order to carry out this common thread. You will have one year to acquire the entrepreneurial knowledge necessary to create your own fictitious start-up. Those who wish to do so, will have the possibility to join the Omnes Education incubator to be accompanied in order to really deploy their concept.