bachelor COMMUNICATION & DIGITAL – 2nd year

Deepen communication strategies

Communication culture & storytelling, communication campaign, media history

Develop your versatility
Digital design, UX and design, news analysis, DTP, audiovisual, English communication

Understanding digital as a professional
Digital strategy, social networks, brand content

Designing communication strategies

This second year course, focused on strategy, serves to deepen the specialization begun in SP1 and to better understand the media, uses and trends. Fundamental knowledge to set up effective communication campaigns.

This option allows students to learn about these new digital methods and techniques that are transforming all professional uses. They will continue to acquire knowledge in the field of communication but also open up to digital marketing, design, SEO and social network management. All these new uses are an integral part of the life of companies, the general public and the communication of brands and services. This training also includes creative courses that will allow students to master DTP software and to design communication supports.

Competitions

During the year, competitions are organized: the students work together, in micro-agencies, on a practical case presented by an advertiser. They have two weeks to respond to a strategic, marketing and creative problem.

Red thread project
Each year, students work in teams on a long-term collaborative and cross-disciplinary project in order to develop their project management skills. This project, on a theme renewed each year, combines reflection, commitment and numerous productions and requires continuous and regular work.

Back to school workshop
Each campus welcomes its students for a year-long training on an intense and specific communication project.

Digital project
This major digital project is the focus of this year. Students must respond to the needs and issues of an advertiser: website, app, social networks, digital media, etc.

Focus on jobs
Through conferences, testimonials from former students, and introductory courses, SP2 students are invited to discover the many professions in the field of communication to help them choose their specialization and career path.