What is a sponsorship and partnership manager?
A sponsorship and partnership manager sells the merits of a company’s products and services. They are responsible for finding potential sponsors and concluding partnerships. They negotiate all the terms of these partnerships to promote their employer’s interests. The aim is to boost the company’s deployment and significantly increase its turnover.
To find the best opportunities, it builds up a network of professionals and managers. In all fields. When defining partnership strategies, they take into account their company’s needs and objectives. They also study the market and the competition to understand trends. This is how he finds the right sponsors for his company.
Sponsors also look after their own interests. A good Sponsorship and Partnership Manager is therefore required to highlight the assets of his sponsor. They ensure that the partnership is a success for both parties. They conduct negotiations and maintain relations with the partner.
Anyone can become a Sponsorship and Partnership Manager. However, to excel in this position, you need to be an excellent negotiator. You need good interpersonal and communication skills. You need to be well-organised and meticulous.
What are the duties of the sponsorship and partnership manager?
A sponsorship and partnership manager is responsible for deciding which companies to associate with and what type of partnership to develop. After negotiating the details of the contract, he or she is responsible for monitoring and supervising the progress of the partnerships. Other duties include
- management of existing partnerships;
- looking for new sponsorship opportunities;
- identifying the strengths of the client;
- finding an effective strategy for optimising the performance of collaborations;
- negotiating a contract that benefits the team it represents;
- finding solutions to protect the interests of both parties;
- proposing and implementing solutions to develop the partnership;
- analysis of strategy performance ;
- enhancing the brand’s image and improving its visibility.
Why become a Sponsorship and Partnership Manager?
The job of Sponsorship and Partnership Manager is above all a networking job. It’s a job that gives you the chance to rub shoulders with society’s elite. It’s a job for sports enthusiasts and those who like a challenge. They are highly regarded in their field, as they carry a great deal of responsibility on their shoulders.
One of the advantages of this job is that it is currently increasingly in demand, especially in the sporting field. There will be no shortage of opportunities. Your career will develop at breakneck speed, and you’ll be able to progress to managerial positions. Sales manager, marketing manager, stadium manager and communications manager are all options open to you.
A sponsorship and partnership manager is vital to a company. Sponsorships and partnerships are one of an organisation’s main sources of income. In view of all this, a sponsorship and partnership manager earns a fairly high salary, enough for him or her to have a comfortable life.
You’ll be travelling the world in search of potential partners. It’s also a job that gives you the chance to consider an international career, by applying to multinational firms.
How much does a Sponsorship and Partnership Manager earn?
A sponsorship and partnership manager earns a variable salary , depending on their profile and experience. The sector in which they work also makes a difference.
As a junior, they can earn between €2,500 and €3,500 gross per month. A senior employee can earn up to €5,000 gross per month. The higher the brand’s profile, the higher the salary.
What do you need to study to become a Sponsorship and Partnership Manager?
To do this job, you need to study communications or marketing. The minimum level required to become a sponsorship and partnership manager is 3 years’ higher education. If you want to move up the career ladder quickly, it is advisable to study for a 5-year degree.
Our Sup de Pub advertising school has the experience and skills to train you. Here is a list of the specialisations we offer:
- Event Strategy & Production ;
- Brand advertising communications ;
- Marketing innovation & new business ;
- Influence strategy and public relations.