Everything you need to know about social networking training

Why take a social networking course?

There are many reasons to take a course in social networking. Graduates will find it easy to find a fast-growing job such as community manager. Community managers are responsible for monitoring social networks and interacting with the community concerned. They develop effective strategies to help a company or any other professional publicise its activity.

To carry out these tasks, you need to master certain techniques. That’s why it’s so important to get the right training. Once in post, this will enable you to use social networks (Facebook, Linkedin, Instagram, Tik Tok and others) in a professional way.

It will help you increase your visibility and raise your profile. What’s more, the training will be useful on a daily basis, especially if you are often connected to social networks. It will tell you how to use them wisely and what the rules of cybercrime are.

Content of a social networking training course

During a training course in social networks, you will be required to :

Understand the key issues and workings of social networks: learn the techniques for targeting the right social networks, understand the vocabulary used by target audiences, understand the benefits of using social networks in the professional world;
create a visual identity on social networks: graphic charter, effective and relevant visuals, etc;
learn the tools for optimising the use of social networks: personal and professional accounts, algorithms, communication strategy, etc;
create content: professional advertising, choice of hashtags, interactive content, etc.

In addition to all this, there is a course on communication strategy. You will learn how to create an editorial line, a social media plan and campaigns.

The objectives of social networking training

The aim of network training is to :

– Increase your knowledge of the different types of social networks, their importance and how to use them;

– learn how you can use the different features of each network to the advantage of your company or the one where you will be working: publishing on a website, writing comments.

Training is also based on user education.

Salaries and career opportunities after training in social networks

Training in social networking opens up a wide range of career opportunities. You can work in a communications agency, a web department, a consultancy or a design studio. You can even work for yourself as a :

community manager ;
digital project manager ;
traffic manager ;
social media manager.

As for pay, it depends on your position. In general, you can expect to earn between 2,000 and 2,500 euros a month if you’re just starting out. Over the years and with experience, you can earn up to 3,500 euros a month. Note that your salary may increase depending on your skills.

Does Sup de Pub offer training in social networks?

Yes, Sup de Pub offers training in social networks. This private institution offers courses suitable for all levels, from baccalauréat to bac+5. The content of the course depends on the level.

In the first year, you will learn the basics of the social networking profession: strategies, media, etc. This is a year of discovery and initiation. In the second year, you’ll build on what you’ve learnt and do some general practical work. In the third year, you can specialise.

Once you have your degree, you have the choice of continuing your studies or starting work straight away. Note that during the fifth year, you can follow a sandwich course to professionalise and then develop expertise.

What are the strengths of our training in social networks?

By following a training course at our school, here’s what you’ll gain :

courses given by professionals ;
training geared towards employability. Thanks to innovative teaching methods (sandwich courses and seminars), you can easily enter the job market once you have your diploma;
a professional network. Right from your first year, you can build up a network. We have set up an alumni network (no fewer than 10,000 students) made up of managers, entrepreneurs and start-up founders;
a state-recognised diploma.

Who is our course aimed at and what are the entry requirements?

Our course is open to all candidates with a baccalauréat. However, they can only enrol after passing an entrance exam. As a minimum, they must obtain an average of 10/20. However, we also welcome people with a Bac+2 who wish to specialise. These candidates can enter in the third year, after a review of their application. Please note that we have a registration procedure: twice a year (in February and September).