What is a Brand Manager?
The Brand Manager works on the brand strategy of a company or a specific product. They develop and implement it. They work on the Internet, social networks and the media. Their main objective is to optimise a brand’s e-reputation by communicating it to the general public.
They draw up action plans in line with the strategy and objectives. They may choose to assert the brand’s position on social media. He/she is responsible for promotional activities at the company’s points of sale.
The Brand Manager knows the company inside out. This includes its history, culture, customers and products. This enables them to take targeted and effective action.
These elements help them to identify the right distribution channels.
To do this job, you need to master the creative tools and the entire graphics chain. You need to be creative, curious and organised. Good writing and management skills will help you to carry out your assignments successfully. You also need to be able to summarise and analyse.
What are the duties of a Brand Manager?
The tasks of the Brand Manager vary depending on the organisation they work for. Generally speaking, however, they include :
- analysis of brand needs and consumer behaviour;
- analysis and monitoring of the market relevant to its business;
- designing and implementing marketing strategies;
- identifying the best distribution channels for each objective;
- aligning the brand image with the products;
- identifying solutions to enhance the brand;
- work on product communication and promotion materials;
- participation in product development.
Why become a Brand Manager?
The job of Brand Manager is interesting in a number of ways. It’s a job that emphasises interpersonal skills. You are in contact with consumers and usually work as part of a team. Your varied assignments mean you don’t have to sit in front of your computer all the time. They also spare you from monotony. As a result, you’re more motivated every day.
You’ll be working in fast-growing sectors, particularly communications and digital marketing. You’re at the heart of innovations and trends. It’s easy to thrive in these conditions.
On the other hand, it’s a new profession with a bright future, and one that’s here to stay. Requests are pouring in, because every company needs a Brand Manager. Brand managers guarantee their success.
What’s more, it’s a well-paid job. You can make a good living from it. You have the opportunity to progress to higher positions after some time. For example, you could become the company’s sales or marketing director.
Social media manager is also a possible career move. If you work for a specialist agency, you are free to apply for the position of agency manager.
How much does a Brand Manager earn?
The Brand Manager’s salary depends on his or her profile, including training. Experience also counts. A beginner can expect to earn 2,500 euros gross per month. After a few years, you will earn between 35,000 and 40,000 euros gross per year.
A senior executive is paid between €45,000 and €60,000 a year. This rises to €65,000 gross per year depending on the size of the company you work for.
What studies do you need to do to become a Brand Manager?
To become a Brand Manager, you need to study communications and marketing. You will need at least a 3-year degree. However, the best profiles have a bac+5.
Our advertising school, Sup de Pub, is perfectly qualified to provide you with the right training for this career. We specialise in the communications sector. Our most suitable programmes are
- SP3 Brand strategy ;
- brand strategy & strategic planning ;
- SP5 International Brand Strategy & Marketing;
- Luxury Brand Communication & Marketing programme.
To help you enter the world of work more easily, Sup de Pub offers the RNCP level 7 qualification. This is a state-recognised diploma, the equivalent of a bac+5. Our advantage is that we adapt our teaching to changes in the market and the evolving needs of companies. Our grande école has several campuses to optimise accessibility. Sup de Pub is present in Paris, Lyon, Bordeaux, Rennes, London, New York and San Francisco.