Everything you need to know about digital marketing (definition, salaries, job opportunities...)

Definition of digital marketing

Digital marketing is a branch of marketing that involves operating digitally in the application of various marketing strategies. If you know your stuff, you have everything you need to optimise your results when it comes to promoting a product or the company you work for.

Digital marketing is also a fairly recent and very trendy branch that has evolved with the evolution of digital technology. Working in this field requires you to master the latest technologies and tools so that you can carry out your tasks more quickly and effectively.

Why train in digital marketing?

Do you want a job that is both stable and progressive? But above all, do you want to work in an exciting environment that guarantees you will continue to learn as you work in the field? These are all good reasons to choose digital marketing when choosing your course of higher education.

There are still many reasons to learn about digital marketing:

digital marketing is a new sector that is constantly recruiting;
mastering the digital domain is essential if we are to compete effectively;
Operating digitally saves time and optimises results;
There are many career opportunities in digital marketing ;
jobs in digital marketing pay rather well.

What is the purpose of digital marketing?

The aim of digital marketing is the same as the aim of marketing, which is to promote a product, a brand or a company. It’s the marketing strategies used that are different, or more accurately, more advanced. Thanks to digital marketing, you can reach a greater number of customers and receive more opinions and feedback.

The tools and software used in digital marketing greatly simplify a large number of previously time-consuming and difficult tasks. Among other things, the use of social networks makes prospecting, selling and data collection faster and easier.

Thanks to digital marketing, more and more professionals are able to process and analyse Big Data, access to which was initially limited. Web tools now make it possible to work with a much greater volume of data, without any great difficulty.

Salaries and careers in digital marketing

Digital marketing gives you access to a number of jobs that have the advantage of being fairly well paid. It all depends, of course, on your years of study and professional experience, but above all on your skills and your effectiveness in carrying out the assignments. Here is a non-exhaustive list of the digital marketing jobs you can do:

social media manager or community manager: these 2 positions are ideal for beginners and pay between €30,000 and €40,000 a year. With more than 10 years’ experience, you can earn up to 120,000 euros a year;
product manager: this is a job you can usually get into after 3 years’ experience. When you start out, you’ll be paid between €40,000 and €50,000 a year. With more experience, you can earn up to 110,000 euros a year;
head of media or digital marketing director : these are the most sought-after jobs in digital marketing, and also the best paid. You can earn between 70,000 and 130,000 euros a year. However, they also require a few years’ experience.

What training do you need to work in digital marketing?

Because digital marketing is such a vast field, it can be taught in many different courses, or it can be one of them. At Sup de Pub, for example, it is one of the 6 areas of expertise taught as part of communications. You can choose the specialism you prefer to obtain a bac + 4 or a bac + 5.

Of course, to round off your skills, it’s best to take the longest course, unless you want to compensate with some good work experience.

Studying digital marketing at Sup de Pub

At Sup de Pub, we offer training in both marketing and digital. You are free to choose between a 4 or 5 year course. We award state-recognised diplomas, so it will be relatively easy for you to enter the profession of your choice. In fact, 5 years of study with us is equivalent to 2 years of professional experience. For more information, visit our website or go to our FAQ. There you’ll find details of the admissions procedure and the different courses on offer.

Everything you need to know about digital marketing (definition, salaries, job opportunities…)