Digital marketing training

What is digital marketing?

Digital marketing is the set of processes that uses digital channels to sell products and services. The Internet and smart connected devices are the most widely used tools in this field. Information is transmitted via websites, social networks, mobile applications, GPS and podcasts.

These days, most companies can’t do without digital marketing to attract and retain customers. What’s more, it’s an effective tool for supporting customers through the purchasing process.

Why train in digital marketing?

Digital marketing training is for individuals and professionals alike. As an entrepreneur, you can help your team evolve by training in this field, whatever your sector of activity. Training is usually provided by a digital marketing expert.

To begin with, it teaches staff the concept of digital so that everyone is on the same level. So secretaries, accountants and receptionists can familiarise themselves with the digital world that the company is preparing to adopt.

Once all the employees have acquired the right basics, you can move on to advanced and more specific training. At the end of these, you will be able to :

Increase traffic to your website through search engine optimisation and your presence on social networks;
expand your targets nationally and even internationally;
improve your brand image using more modern tools such as Facebook or Instagram ;
Build customer loyalty by keeping them up to date with company news via newsletters and social networking sites;
get closer to your customers by setting up an instant online help service.

Students who have completed a course in digital marketing can go on to work in a number of digital and communications professions. Communication and business companies are the most interested in this profile.

You can also be self-employed and offer your services to these companies. So the risks of becoming unemployed are minimal by opting for digital marketing training.

What kind of salary and career opportunities are there after a course in digital marketing?

After training in digital marketing, annual salaries are determined by the position held and the level of experience. For a beginner, this varies from :

30,000 to €120,000 for a social media manager;
25,000 to €40,000 for a community manager position;
40,000 to €110,000 for the position of product manager ;
27,000 to €65,000 for the position of digital project manager.

If you have 5 years’ experience in the field of digital marketing, you could work in one of the following areas :

70,000 and €130,000 as digital marketing director;
65,000 and €100,000 as Head of Procurement;
60,000 and €130,000 as head of media.

What are the main jobs in digital marketing?

There is a wide range of jobs in digital marketing, from customer relations to communications. Although the list is long, here are three of the most common jobs in this field:

Web copywriting

The role of copywriters is to create textual content for the web. These texts are written to liven up a website or enhance a blog. The arguments in the texts must be as relevant as possible to encourage readers to read to the end. This will also influence their choice, because the better the quality of the texts, the more interested they will be in your products. What’s more, the smooth running of the communication chain depends on the work of the web copywriter.

Graphic design

Like a web copywriter, a graphic designer generates content to attract target customers. However, their role is to highlight pictorial and graphic content. They must adapt the atmosphere, theme and layout of each page to the activities of the companies they work with.

Community management

The community manager runs a company’s social networking pages to maintain its brand image. Their role is to build customer loyalty rather than attract new ones. The posts they publish must therefore be original, attractive and unique to keep the community talking about them.

Supdepub courses in digital marketing

Supdepub offers a wide range of courses in digital marketing , accessible to all levels:

from the first year, you can take a course in communications ;
In the second year, you will have access to the fundamentals of communication and digital;
from the third to the fifth year, you can specialise in digital communication or visual and digital creation.