What training do you need to work in the luxury goods industry?
Training in the luxury sector is mainly provided by the grandes écoles. Depending on your expectations, you can study for a bachelor’s or master’s degree. It’s worth noting that the marketing and communications streams are the foundations for working in the luxury sector. In addition, you may need to have knowledge of the sector in which you are interested, depending on the position you are applying for. These courses are particularly useful for sales jobs. They are not enough, however, if you want to focus more on design.
What are the opportunities offered by training to work in luxury goods?
Working in luxury generally means joining a prestigious brand operating in a variety of sectors. Luxury goods include haute couture, jewellery, watches, perfumes, hotels, the automotive industry and many others. A background in communications or marketing provides the basis for positions as advisers, managers and directors. Depending on the sector you choose, you could work as a :
- luxury buyer ;
- sales consultant ;
- showroom manager ;
- advertising manager ;
- marketing project manager in the luxury goods sector ;
- artistic director ;
- guest relationship manager ;
- communications and events manager ;
- luxury hotel manager ;
- visual merchandiser.
What training at Sup de Pub enables you to work in luxury goods?
Sup de Pub offers two luxury-oriented courses to help you enter the sector of your choice:
Luxury communication and marketing
This is a sandwich course leading to a Bac+5 diploma, accessible to students with a Bac+3. It provides a foundation for mastering communication and marketing strategies in the luxury sector. Students will be able to lead a group or manage an entire team.
Luxury marketing and communication
This Bac+5 programme is open to students who have completed Bac+4. The aim of the course is to familiarise you with trends in the luxury sector, through lectures and visits. It also gives you the opportunity to put what you’ve learned into practice by organising your own events.
How do I apply for training to work in the luxury goods industry?
Admission to one of the Sup de Pub courses is by competitive examination. All you have to do is fill in the application form, making sure you provide a school leaving certificate, a CV and a covering letter. A team is also on hand to answer any questions you may have. The competition itself consists of 3 tests, including a video player, a role-playing brief and a personal interview.
How can I find an internship or work-study placement to work in the luxury goods industry during my training?
Having a well-defined project is an important step in finding an internship or work-study placement in the luxury industry. First of all, you need to define the field in which you would like to develop your career and the post you are considering. Then you can identify the companies that are recruiting for work-linked training in the sector. It’s advisable to start as early as possible to maximise your chances.
You can also rely on the school’s network, by applying to its partner companies. You can also use your personal contacts and job search websites. In all cases, work hard on your application to attract companies.
How do you know if you’re right for a course in luxury goods?
Before enrolling in a luxury goods training course, make sure you have the personal qualities required to work in the field. These may include:
- good interpersonal skills and the ability to work as part of a team;
- a passion for luxury, so that you can feel at home and keep up with the latest trends;
- the humility to value the product and not oneself;
- rigour to match the prestige of the sector.
In addition to these qualities, you may also need to be creative and adaptable, bearing in mind that you may have to travel abroad . Good language skills will also come in handy.