After two years of confinement, the habits of Generation Z have evolved. The “three structured meals” model is sometimes replaced by “snacking”. However, the younger generation is committed, they take organic seriously and want to eat healthier.
The Liebig brief
![Brief Workshop Leibig](https://www.supdepub.com/wp-content/uploads/sites/5/2022/02/Visuel-Tiktok.jpg?resize=576,1024)
Liebig has been a soup expert since 1865 and wants to reinvent itself to reach out to young people.
The students of SP1 Communication and Creation had 2 missions:
- Create an editorial line specific to the platform (on which subject and how the brand will communicate)
- Create 3 Tiktok videos
The winning project
Le groupe gagnant a proposé des tutos de cuisine pour se régaler avec des recettes simples.
Congratulations to Justine BORD, Priscilla COQUILLAT-OLSEYD, Alexandre MOUSSUS, Romy PIVETEAU, Héloïse ROBERT, Thomas VEILLON.
![presentation on overhead projector](https://www.supdepub.com/wp-content/uploads/sites/5/2022/02/prez.jpg?resize=1024,683)
![the group of winners of the Leibig workshop](https://www.supdepub.com/wp-content/uploads/sites/5/2022/02/Gagnants.jpg?resize=1024,683)